Performance Marketing & Lead Generation Specialist

Lead Generation Specialist

Experience: Minimum 1 year

Location: Mumbai

Industry: Real Estate Marketing & Digital Advertising

We are looking for a performance-driven Lead Generation Specialist to join our team and manage lead generation campaigns across Meta (Facebook & Instagram) and Google Ads . The ideal candidate should have hands-on experience running performance campaigns and a proven ability to generate high-quality leads at a strong ROI .

Key Responsibilities

• Plan, execute and optimise lead generation campaigns across Meta Ads and Google Ads .
• Develop campaign strategies based on project, audience, location and budget requirements.
• Set up and manage campaigns, audiences, targeting, budgets, creatives and bidding strategies.
• Continuously monitor CPL, CPA, CTR, conversion rates and overall campaign ROI .
• Identify opportunities to reduce cost per qualified lead while improving lead quality.
• Work closely with the creative and content teams to develop high-performing ad creatives and copy.
• Analyse campaign data and provide actionable insights and performance reports.
• Conduct A/B testing of audiences, creatives, messaging and landing pages.
• Track leads through the funnel and optimise campaigns based on lead quality and conversions.
• Stay updated with the latest developments, tools and best practices across Meta and Google Ads.

Candidate Requirements

• Minimum 1 year of hands-on experience in Meta Ads and Google Ads.
• Demonstrable experience in generating leads through paid advertising .
• Strong understanding of performance marketing, targeting, retargeting and campaign optimisation.
• Data-driven mindset with strong analytical and problem-solving skills.
• Ability to manage multiple campaigns and budgets simultaneously.
• Real estate lead-generation experience will be a strong advantage.

Most importantly, we are looking for someone who can demonstrate that they have generated leads and delivered measurable ROI through paid advertising.