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SDR - Demand Generation Specialist (US Time Zone)

SDR - Demand Generation Specialist (US Time Zone)

Maino.aikanpur, uttar pradesh, in
26 days ago
Job description

Location : Remote (India-based)

Working Hours : 7 : 00 PM IST – 4 : 00 AM IST

About Maino.ai

Maino.ai is an AI-powered marketing technology platform that acts as a smart strategist for

brands, helping them scale paid media campaigns across Meta, Google, Amazon, and

TikTok with predictive insights, cross-platform budget automation, and deep creative

intelligence.

We’re looking for a Demand Generation Specialist who can run high-impact campaigns

targeting US-based prospects, build and manage lead pipelines, and work closely with

leadership to drive growth.

Key Responsibilities

1. Campaign Execution & Optimization

  • Plan, execute, and optimize B2B email campaigns to generate qualified leads and

demand.

  • Create, manage, and iterate HubSpot sequences tailored for different audience
  • segments.

  • Manage cold outreach campaigns across email, LinkedIn, and phone, ensuring high
  • deliverability and engagement rates.

    2. Lead Generation & Management

  • Research, build, and enrich lead databases using tools like LinkedIn Sales
  • Navigator, Apollo, ZoomInfo, etc.

  • Maintain clean, organized, and actionable CRM data in HubSpot.
  • Segment and prioritize leads for targeted outreach based on ICP criteria.
  • 3. Sales Enablement Support

  • Collaborate closely with the Head of Martech to execute sales sequences and
  • improve conversion rates.

  • Assist in creating outbound messaging frameworks aligned with sales goals.
  • Support cold calling efforts, understand sales methodologies (e.g., Sandler, SPIN,
  • Challenger) and contribute to call strategies.

    4. Reporting & Insights

  • Track campaign performance metrics (open rates, CTR, reply rates, SQL
  • conversions) and optimize accordingly.

  • Provide weekly updates on campaign performance and pipeline health.
  • Requirements

    Must-Have Skills & Experience :

  • 2–4 years in demand generation, outbound marketing, or SDR / BDR roles targeting
  • US markets.

  • Proven expertise in running email campaigns that generate measurable demand.
  • Strong HubSpot CRM & sequences experience.
  • Hands-on experience with lead building and enrichment tools.
  • Knowledge of outbound sales methodologies and cold outreach best practices.
  • Comfort with working US hours from India (7 PM – 4 AM IST).
  • Nice-to-Have :

  • Cold calling experience targeting VP / C-level executives.
  • Experience in martech, SaaS, or B2B enterprise sales environments.
  • Familiarity with marketing automation tools, deliverability optimization, and
  • personalization strategies.
  • Create a job alert for this search

    Demand Generation Specialist • kanpur, uttar pradesh, in

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