Social Media Manager (SEO & Paid Ads Specialist)

Company Description

Global Scholars is a leading  international student recruitment company , connecting students with world-class universities across the globe. We leverage technology, partnerships, and digital innovation to make global education  accessible, seamless, and impactful .

Role Description

This is a full-time on-site role for a Social Media Manager (SEO & Paid Ads Specialist) located in Delhi, India. The Social Media Manager will be responsible for developing and executing social media strategies, optimizing social media platforms, managing paid ads campaigns, and creating engaging content. The role also includes monitoring and analyzing performance metrics, staying updated with industry trends, and collaborating with the marketing team to achieve business objectives.

Key Responsibilities :

Develop and execute  social media strategies  to generate leads and build brand presence.

Manage  SEO strategy  for content and landing pages to increase organic traffic.

Plan, run, and optimize  Google Ads  and  Meta Ads campaigns  targeting student recruitment.

Analyze campaigns using metrics, conversion tracking, and ROI reporting.

Collaborate with the content and design teams to create engaging, student-focused campaigns.

Monitor trends, emerging tools, and platforms to keep Global Scholars ahead in digital marketing.

Required Skills & Experience :

Proven experience in  social media management, SEO, and paid digital advertising .

Hands-on expertise in  Google Ads, Meta Ads, and analytics platforms .

Strong understanding of lead generation funnels, student recruitment, and higher education marketing.

Creative thinker with excellent communication and project management skills.

Ability to  analyse data and optimise campaigns  for measurable results.

Experience in the education consultancy industry is a plus

Why Join Us :

Be part of a fast-growing international education company.

Drive measurable impact by connecting students to global opportunities.

Collaborative, innovative, and growth-focused work culture.

Position :  Social Media Manager (SEO & Paid Ads Specialist)

Company :  Global Scholars Pvt. Ltd.

Location :  Noida, Hybrid

Salary :  Competitive