Head of Strategy (Social Media – Video Content)

Company Description:

Dentsu AMP is a content-focused creative agency and integrated production house, built to deliver high-impact, culture-led storytelling for brands in the digital and social ecosystem. Part of the dentsu India network, AMP brings together strategy, creativity, and on-ground execution under one roof enabling faster, sharper, and more relevant content solutions. With a strong pulse on pop culture, digital trends, and real-time content creation, the agency thrives at the intersection of creativity and production. Headquartered in Mumbai, Dentsu AMP operates as a high-energy, hands-on environment that values craft, cultural awareness, physical well-being, and disciplined work ethics, making it a space for ambitious creative talent to grow and do meaningful, visible work.

Job Description – Head of Strategy (Social Media – Video Content)

Role Overview

We are seeking a visionary and experienced Head of Strategy to lead our central accounts and new business team. We pride ourselves on being a result as a service company and thus the strategy head must have subject matter expertise and practical firsthand experience in new pitches and sales, account management, content production, media and analytics. Execution experience or entrepreneurial experience would be considered a big plus.

Key Responsibilities

Strategic Leadership

• Define and lead the overall strategy for new pitches and all current accounts.
• Build frameworks rooted in cultural insights and consumer behavior
• Partner with creative, production, and client servicing teams to ensure strategy informs execution.
• Identify growth opportunities in emerging platforms, content formats, and audience segments.

Team Leadership & Development

• Lead, mentor, and grow a team of strategists, planners, and analysts.
• Foster a culture of innovation, curiosity, and insight-driven decision-making.
• Ensure the team delivers compelling strategies, pitches, and recommendations consistently.

Client & Stakeholder Management

• Act as the senior strategy lead for key clients, ensuring business goals are translated into content strategies.
• Lead presentations, workshops, and strategic conversations with clients and senior stakeholders.
• Build long-term relationships by positioning Dentsu Amplifi as a trusted strategic partner.

Research & Insights

• Leverage data and analytics to optimize performance and refine future content strategies.
• Stay ahead of digital, cultural, and social media trends to keep Dentsu’s work future-forward.

Integration & Innovation

• Ensure seamless integration of strategy across creative, influencer, content and media functions.
• Introduce new tools, frameworks, and methodologies to strengthen our strategic capabilities.
• Champion experimentation with new formats, technologies, and audience engagement models.

Key Skills & Competencies

• Strong strategic and analytical thinking with a creative mindset.
• Deep understanding of social media ecosystems, short-form video, and audience behavior.
• Excellent leadership and team management skills.
• Strong storytelling and presentation skills for clients and internal stakeholders.
• Ability to balance long-term brand thinking with short-term performance metrics.
• Confident in managing senior client relationships and high-stakes conversations.

Qualifications

• Bachelor’s/Master’s degree in Marketing, Communications, Media, or related field.
• 12+ years of experience in strategy/planning roles within digital-first agencies or brands.
• Proven track record of leading strategy for video-first, social-first campaigns.
• Experience managing and mentoring mid-to-senior-level strategists.

Employment Type : Full Time (Work From Office)

Location: Andheri East