Cold Email and Deliverability Specialist

Grow Your Staff is looking for a Cold Email and Deliverability Specialist for a UK-based B2B revenue growth consultancy. This is a full-time remote position.

The role offers excellent growth opportunities. You will be working directly with the Founder to build, manage, and optimize the cold email infrastructure behind multiple client outbound programmes, ensuring exceptional deliverability, campaign performance, and lead generation outcomes.

Experience required: 2-5 years

Time: 1:30 PM- 9:30 PM(Monday–Friday)

CTC: 15- 20 LPA

Location: Remote

Type of employment: Full-time

Responsibilities

• Build and manage cold email infrastructure across multiple client accounts, including purchasing and configuring sending domains and Google Workspace inboxes.
• Configure and maintain DNS records, including SPF, DKIM, DMARC, MX, CNAME, and custom tracking domains to ensure optimal email authentication and deliverability.
• Provision, warm, monitor, and scale multiple Google Workspace inboxes while maintaining a continuous pipeline of new domains ready for deployment.
• Monitor domain reputation, inbox placement, spam complaints, authentication rates, and blacklist status using Google Postmaster Tools and other deliverability monitoring platforms.
• Diagnose and resolve deliverability issues proactively to maintain high inbox placement and campaign performance.
• Build highly targeted prospect lists using Apollo, Seamless.ai, Sales Navigator, and similar platforms.
• Enrich prospect data using Clay, including waterfall enrichment, AI-powered research, API integrations, and buying signal identification.
• Verify prospect lists using tools such as MillionVerifier, NeverBounce, or equivalent platforms to maintain low bounce rates and high data quality.
• Build, launch, and optimize outbound campaigns using Instantly, Smartlead, or similar cold email platforms.
• Manage email sequences, inbox rotation, sending schedules, personalization variables, spintax, and campaign optimization.
• Conduct A/B testing across subject lines, messaging, and calls-to-action to improve reply rates and campaign performance.
• Manage reply routing, inbox organization, nurture sequences, and campaign workflows while ensuring timely handover of qualified responses.
• Build and maintain email nurture sequences within platforms such as Klaviyo, HubSpot, or similar ESPs.
• Produce weekly performance reports covering deliverability, sending volume, reply rates, positive responses, and campaign effectiveness.
• Maintain accurate documentation of domains, inboxes, credentials, warm-up status, and campaign infrastructure for each client account.
• Work closely with the Founder to continuously improve campaign performance, infrastructure scalability, and operational efficiency.

Qualifications

• Bachelor's degree in Marketing, Business, Information Technology, or a related field is preferred.
• Minimum 2 years of hands-on experience managing cold outbound email campaigns within an agency, lead generation, or GTM environment.
• Proven experience provisioning, configuring, and warming multiple sending domains and 20+ Google Workspace inboxes independently.
• Strong expertise in DNS management, including SPF, DKIM, DMARC, MX, TXT, A, and CNAME records.
• Hands-on experience administering Google Workspace and managing domain registrars such as Namecheap, Cloudflare, GoDaddy, or similar platforms.
• Experience using Google Postmaster Tools to monitor domain reputation, authentication, and spam rates.
• Advanced working knowledge of Instantly, Smartlead, Apollo, Clay, Sales Navigator, and email verification platforms such as MillionVerifier, NeverBounce, or ZeroBounce.
• Strong understanding of cold email deliverability best practices, inbox placement, sender reputation, and domain lifecycle management.
• Proficiency in Microsoft Excel or Google Sheets, including filtering, deduplication, lookup functions, and text manipulation.
• Excellent written English communication skills with the ability to create professional outbound messaging and client reports.
• Highly organized, detail-oriented, and capable of managing multiple client campaigns simultaneously in a fast-paced remote environment.

Preferred Qualifications/ Bonus

• Experience building nurture sequences within Klaviyo, HubSpot, or similar marketing automation platforms.
• Experience using Zapier, Make, or API-based workflows for campaign automation and CRM integrations.
• Previous agency experience managing multiple outbound client accounts concurrently.
• Basic scripting or API knowledge for list enrichment and campaign operations.