Performance Marketing Lead

Company: House of Unblur Private Limited Location: Surat, Gujarat (Remote) Experience: 5+ years (D2C / performance agency strongly preferred) Type: Full-time Who We Are House of Unblur is an elite D2C performance marketing agency. We've driven ₹341Cr+ in managed growth across 200+ brands and hold official partnerships with Meta, Google, Shopify, and Shiprocket. We don't run ads. We engineer growth — and we expect everyone on the buying floor to be sharp, accountable, and obsessed with the number that matters: profitable scale. This is not a seat-warmer role. This is for someone who lives inside Ads Manager, reads a dashboard like a story, and knows exactly which lever to pull before the client even asks. What You'll Own - Full-funnel media buying across Meta and Google for a portfolio of D2C brands — from cold prospecting to retargeting to brand search. - Profitable scale. You own blended ROAS, CAC, and spend efficiency. You don't just hit targets — you defend margins while pushing volume. - Campaign architecture. Structure accounts properly (ASC/ABO/CBO on Meta, PMax/Search/Shopping on Google) instead of chasing dashboard noise. - Creative strategy partnership. Brief the creative team with intent — angles, hooks, formats — based on what the data is actually telling you. - Daily optimization discipline. No reckless pause-relaunch cycles. Decisions backed by data, statistical significance, and a clear hypothesis. - Client-facing performance ownership. Walk into a call, own the numbers, explain the why, and lead the next move with confidence. - Testing roadmap. Run a structured pipeline of audience, creative, offer, and landing-page tests — and kill or scale fast based on results. What Makes You a Fit (Non-Negotiables) - 5+ years of hands-on media buying on both Meta and Google Ads — not one or the other. - A track record of scaling D2C / e-commerce accounts profitably (you can talk real numbers: spend managed, ROAS held, accounts grown). - Deep fluency in Meta Ads Manager and Google Ads — campaign types, bidding strategies, attribution, audience logic, conversion tracking. - Comfort with Shopify, GA4, pixel/CAPI setup, and UTM hygiene. - You read data like a native language — you spot the leak, the winner, and the trend before anyone points it out. - Sharp, fast, and accountable. You make decisions, own outcomes, and don't hide behind "the algorithm." You'll Stand Out If You - Have managed monthly ad spends of ₹10L+ across multiple accounts. - Understand unit economics — contribution margin, AOV, LTV — not just platform metrics. - Have experience with creative testing frameworks and feeding insights back to design teams. - Have built or followed SOPs for scaling, retention, and account hygiene. - Are fluent across English and Hinglish for both client communication and creative briefing. What You Get - A front-row seat at one of India's sharpest D2C growth agencies. - Direct access to ₹crores in live ad spend and a portfolio of serious brands. - A team that moves fast, thinks in systems, and rewards ownership. - Real growth — into Lead Buyer / Head of Media roles for those who prove it. Screening Questions Answer these along with your application. We read for thinking, not buzzwords, vague answers get filtered out automatically. 1. Walk us through one account you scaled. What was the monthly spend when you started vs. now, the blended ROAS/CAC, and the single biggest decision that moved the needle? 2. A campaign hits 3x ROAS at ₹50k/day and you're told to scale to ₹1.5L/day. What's your exact step-by-step approach — and what breaks first? 3. Meta vs. Google: for a D2C brand doing ₹40L/month, how would you split budget across the two, and why? What does each platform do that the other can't? 4. A client's blended ROAS drops from 2.5x to 1.4x over two weeks. Spend is flat. Walk us through how you diagnose it — in order. 5. When is PMax the right call, and when is it actively hurting the account? Give a real example. 6. How do you decide a creative or audience test is a winner vs. just noise? What's your threshold? 7. What's a media-buying belief you held 2 years ago that you've completely changed your mind on and what changed it? 8. Be honest: what's the biggest spend you've personally lost on a bad call, and what did you learn? How to Apply Send your CV, your answers to the screening questions above, and 2–3 accounts you've scaled — what the starting point was, what you did, and what the result was. Numbers talk louder than adjectives here. Apply to: krutika@unblurindia.com House of Unblur — where performance isn't a department, it's the standard.