Channel Sales Specialist

Company Description

Vardan AI is building a voice-first CRM platform that transforms how businesses communicate, sell, and support customers through intelligent, automated, and human-like conversations.

Our platform brings together AI Voice Agents, CRM, telephony, WhatsApp automation, workflows, and sales & support tools into one connected ecosystem. Vardan AI helps businesses automate lead qualification, follow-ups, inbound and outbound calling, customer support, appointment booking, and other high-volume customer conversations.

Our mission is to build the world’s most powerful voice-first communication platform, enabling businesses to engage thousands of customers simultaneously without scaling large calling teams.

Role Description

We are looking for a Channel Sales Specialist to build and scale Vardan AI’s partner ecosystem.

This is not just a partner relationship-management role. You will be responsible for identifying the right partners, building relationships, onboarding and enabling them, activating their customer base, and ultimately generating recurring business through the channel.

We are particularly interested in building partnerships with:

• Digital marketing and performance marketing agencies
• CRM companies and implementation partners
• Cloud telephony and communication solution providers
• WhatsApp Business / WABA solution providers and resellers
• Tally and business software partners
• IT consulting and technology companies
• SaaS resellers, system integrators, and other businesses serving large B2B customer networks

The ideal candidate understands how technology partnerships work and can turn a partner relationship into a repeatable revenue channel.

Key Responsibilities

• Identify and develop high-potential channel partners aligned with Vardan AI’s target markets.
• Build relationships with founders, business heads, sales leaders, and decision-makers within partner organizations.
• Own the complete partner lifecycle — prospecting, qualification, pitching, commercial discussions, onboarding, enablement, activation, and growth.
• Understand each partner’s customer base and develop strategies for positioning Vardan AI within their network.
• Train partner sales teams on Vardan AI’s products, use cases, positioning, pricing, and sales process.
• Work closely with partners on initial opportunities and help them successfully close their first customers.
• Develop joint sales campaigns, customer outreach strategies, webinars, demos, and other partner-led go-to-market initiatives.
• Build and maintain a healthy partner-generated sales pipeline.
• Track partner performance including opportunities, customers acquired, revenue, product consumption, and growth.
• Conduct regular business reviews with key partners and identify opportunities to expand business.
• Coordinate with Vardan AI’s sales, implementation, customer success, marketing, and product teams to ensure successful partner and customer experiences.
• Gather competitive intelligence and market feedback from partners and communicate actionable insights internally.
• Maintain accurate forecasts and reporting for the channel pipeline and partner-generated business.
• Continuously improve Vardan AI’s partner acquisition, onboarding, enablement, and growth processes.

What We're Looking For

• Experience in Channel Sales, Partner Sales, Alliances, Business Development, or B2B Technology/SaaS Sales.
• Demonstrated ability to identify, acquire, and grow channel or strategic partners.
• Strong understanding of B2B sales cycles, pipeline management, negotiation, and deal closure.
• Ability to communicate and sell technology solutions to both business and technical stakeholders.
• Strong relationship-building skills with the confidence to engage founders, CXOs, sales leaders, and business owners.
• Ability to train and enable partner sales teams.
• Commercial mindset with a strong focus on revenue and partner productivity, rather than simply partner onboarding.
• Comfortable working with CRM systems, sales automation, reporting, and pipeline management.
• Strong ownership mentality and ability to operate in a fast-moving startup environment.
• Excellent verbal and written communication skills.

Good to Have

Experience working with any of the following ecosystems would be particularly valuable:

CRM • SaaS • Cloud Telephony • CPaaS • WhatsApp Business Solutions • Contact Center Technology • AI/Automation • Tally/ERP Ecosystem • Digital Marketing Agencies • System Integrators

Existing relationships within these partner ecosystems would be a significant advantage.