General Manager - Direct Sales

About Krisala Developers

Krisala Developers is one of Pune’s fastest-growing real estate developers, known for delivering thoughtfully designed residential, commercial, township and plotted developments. Built on a foundation of quality, innovation, customer-centricity, and timely delivery, Krisala is rapidly expanding across Pune and Maharashtra with a vision to redefine urban living through landmark projects.

Join Us in Building the Future of Real Estate

At Krisala Developers, we foster a culture of ownership, collaboration, and continuous growth, empowering our people to create meaningful impact while building rewarding careers.

Job Title – General Manager – Direct Sales

Location – Nagpur

Job Description:

We are looking for an experienced and result-oriented General Manager – Direct Sales to lead the direct sales and closing function for our upcoming plotted development project in Nagpur. The role will be responsible for driving direct bookings, managing the complete sales funnel, improving conversion ratios, and achieving assigned revenue targets.

The ideal candidate should have strong expertise in real estate direct sales, lead conversion, high-ticket closures, team management, and customer engagement, with a strong understanding of the Nagpur market.

Roles & Responsibilities:

• Develop and execute the direct sales strategy for the plotted development project
• Own direct sales bookings and revenue targets across the project
• Lead the complete sales funnel from lead allocation and qualification to site visits, negotiations, booking, and initial collections
• Drive conversion of company-generated leads, digital enquiries, walk-ins, referrals, and other direct opportunities
• Establish structured lead follow-up, lead nurturing, and customer engagement processes
• Monitor lead ageing, site visits, negotiations, conversions, cancellations, and booking ratios
• Personally drive high-value negotiations and critical closures to maximise sales velocity and revenue
• Develop effective sales pitches, objection-handling, negotiation, and closing strategies for the plotted development proposition
• Work closely with Marketing to improve lead quality, campaign effectiveness, and lead-to-site-visit conversion
• Ensure strong CRM discipline, accurate pipeline tracking, sales forecasting, and timely MIS reporting
• Lead, mentor, and develop the direct sales team while driving performance through defined KRAs, KPIs, and review mechanisms
• Collaborate with CRM, Finance, Legal, and other internal teams to ensure a smooth customer booking and post-booking journey

Must-Have Skills:

• Strong expertise in Real Estate Direct Sales and Sales Conversion
• Proven track record of achieving high-value sales and revenue targets
• Strong experience in lead management, customer engagement, negotiation, and closures
• Experience managing large direct sales teams and driving sales performance
• Strong understanding of residential / plotted development sales
• Strong knowledge of the Nagpur real estate market
• Strong analytical, communication, negotiation, and leadership skills

Preferred Skills:

• Experience in plotted development, township, or large-scale residential projects
• Experience handling high-ticket property sales and large inventory portfolios
• Strong understanding of digital lead conversion and performance marketing funnels
• Experience in project launches and building direct sales teams
• Proven ability to improve lead-to-site-visit and site-visit-to-booking conversion ratios

Educational Background:

• MBA/PGDM in Sales, Marketing, Business Administration, or a related discipline preferred
• Graduate/Postgraduate in Business Administration, Marketing, Commerce, or a related field from an AICTE-approved and/or UGC-recognized institution

Why Join Krisala Developers?

• Opportunity to work with one of Pune’s fastest-growing real estate developers
• Collaborative and growth-oriented work culture
• Group Health Insurance Coverage
• Group Term Life Insurance
• Personal Accident Insurance Coverage
• Provident Fund & Statutory Benefits
• Leadership exposure and career advancement opportunities

Interested?

If you're looking to be part of a growth-driven organization that values innovation, ownership, and excellence, we'd love to hear from you.