General Sales Manager

Company Description

Gurues Outdoors India Private Limited is a leading outdoor advertising and brand activation company committed to delivering impactful marketing solutions that help brands connect with their target audience. With expertise in DOOH on Wheels, Retail & Dealer Branding, Rural Marketing, Outdoor Advertising (OOH), Brand Activations, and Events, we create innovative campaigns that maximize brand visibility, engagement, and business growth.

Driven by creativity, operational excellence, and a customer-first approach, we partner with leading brands across industries to deliver measurable results. At Guru Outdoors, we foster a dynamic, performance-driven work environment where innovation, collaboration, and continuous learning are encouraged.

We are looking for passionate professionals who are ready to make an impact, grow their careers, and contribute to building exceptional brand experiences and long-term client relationships.

JOB DESCRIPTION

Department: Sales

Position: General Sales Manager (GSM)

Industry: Outdoor Advertising / OOH / DOOH

Experience: 5–10 Years

Location: Mumbai

Employment Type: Full-Time

About the Role

We are looking for an experienced General Sales Manager – Outdoor Advertising to lead and grow our OOH/DOOH sales business.

The ideal candidate must have strong, proven experience specifically in Outdoor Advertising / OOH media sales and a strong understanding of hoardings, unipoles, LED screens, mobile vans, transit media, street furniture, retail branding and other outdoor media formats.

Candidates without Outdoor Advertising / OOH experience will not be considered.

Key Responsibilities

1. Sales Leadership

• Develop and execute the company's OOH sales strategy.
• Achieve monthly, quarterly and annual revenue targets.
• Lead and manage the sales team, including RSMs, Sales Managers, KAMs and Sales Executives.
• Build a strong sales pipeline and ensure consistent conversion.
• Monitor sales performance, revenue, collections and profitability.

2. OOH Business Development

• Generate new business from corporate brands, advertising agencies, media agencies and regional clients.
• Develop relationships with marketing heads, brand managers, media planners and procurement teams.
• Identify new OOH opportunities across cities and markets.
• Drive business across Hoardings, Unipoles, LED/DOOH, Mobile Vans, Transit Media, Retail Branding and other OOH formats.

3. Agency & Corporate Business

• Build and maintain relationships with advertising agencies and media buying agencies.
• Develop direct corporate accounts.
• Negotiate commercial terms, media rates, packages and annual contracts.
• Increase repeat business and client retention.

4. Revenue & Commercial Management

• Prepare sales forecasts and revenue plans.
• Monitor gross margin and campaign profitability.
• Ensure proper quotation, negotiation, PO and billing processes.
• Coordinate with Operations and Finance to ensure smooth campaign execution and collections.
• Control excessive discounts and protect company margins.

5. Team Management

• Set individual targets and KPIs for the sales team.
• Conduct regular sales reviews.
• Train and mentor sales team members.
• Implement structured lead tracking and CRM discipline.
• Identify underperformers and implement performance improvement plans.

6. Market & Competitor Intelligence

• Track competitor rates, inventory and new media assets.
• Identify emerging OOH/DOOH opportunities.
• Develop market-wise pricing and sales strategies.
• Build strong knowledge of OOH inventory and media owners.

Mandatory Experience

Only candidates with direct Outdoor Advertising / OOH experience will be considered.

Candidates should have experience in one or more of the following:

• Outdoor Advertising / OOH
• DOOH
• Hoardings
• Unipoles
• LED Screens / Digital Outdoor Media
• Mobile LED Vans
• Transit Media
• Retail / Shop Branding
• Airport / Metro / Bus Media
• Outdoor Media Agencies
• OOH Media Buying / Selling

Not eligible:

• Pure Digital Marketing candidates
• Social Media Marketing candidates
• SEO/SEM candidates
• Generic FMCG Sales candidates
• Generic B2B Sales candidates
• Candidates with only print/media experience without OOH exposure

Candidate Profile

• 5–10 years of total sales experience.
• Minimum 4+ years of hands-on OOH/Outdoor Advertising sales experience preferred.
• Proven track record of achieving significant sales targets.
• Strong corporate and agency relationships.
• Excellent negotiation and presentation skills.
• Strong commercial understanding.
• Experience managing a sales team.
• Strong communication and leadership skills.
• Willingness to travel as required.

Key KPIs

• Monthly & Annual Sales Revenue
• New Client Acquisition
• OOH Revenue Growth
• Agency Business Growth
• Corporate Business Growth
• Gross Margin
• Sales Pipeline Value
• Conversion Ratio
• Client Retention
• Collection Performance
• Sales Team Productivity

What We Offer

• Senior leadership position with significant growth responsibility.
• Opportunity to build and scale a high-growth OOH business.
• Performance-based incentives.
• Leadership exposure across OOH and DOOH businesses.
• Opportunity to work with major corporate and agency clients.

Salary & Compensation

Location: Mumbai

CTC: ₹18–24 LPA

Incentive: Performance-based incentive applicable

Important Note

ONLY candidates with proven Outdoor Advertising / OOH sales experience should apply. Candidates from other industries without OOH experience will not be considered.

Qualifications

• Proven experience in sales leadership, preferably in outdoor advertising, marketing services, media, or related industries.
• Strong skills in client relationship management, business development, and contract negotiation.
• Ability to develop and implement sales strategies, set targets, and drive team performance.
• Solid understanding of advertising and marketing concepts, including campaign planning and brand positioning.
• Excellent communication, presentation, and interpersonal skills.
• Strong analytical and reporting abilities, including sales forecasting and performance tracking.
• Experience managing and mentoring sales teams, with a collaborative and inclusive leadership style.
• Bachelor’s degree in Business, Marketing, Management, or a related field; MBA or equivalent is an advantage.
• Comfortable working on-site in the Mumbai Metropolitan Region and meeting with clients across the area.
• Proficiency with CRM tools, MS Office (Excel, PowerPoint, Word), and basic data analysis.

Qualification

• Bachelor’s Degree in Business Administration, Marketing, Commerce or related field.
• MBA/PGDM in Sales & Marketing will be an added advantage.
• 5-10 years of overall sales experience with strong experience specifically in Outdoor Advertising / OOH Media.

Key Skills

• Strong Outdoor Advertising / OOH Media Sales knowledge
• Corporate & Media Agency relationship management
• New business development & client acquisition
• Sales target & revenue management
• Commercial negotiation & deal closure
• OOH media planning & inventory understanding
• Hoardings, Unipoles, DOOH, LED, Mobile Vans & Transit Media knowledge
• Key Account Management
• Sales team leadership & performance management
• Excellent communication, presentation & negotiation skills
• CRM, sales pipeline & reporting discipline