Amazon PPC Specialist

Company Description

Blue Tea is India's No. 1 herbal tea brand, renowned for its vibrant, natural blue teas made from Butterfly Pea flowers and other unique herbs. We are on a mission to bring wellness to people through the power of nature while supporting over 600 small farmers in India.

Our brand gained nationwide attention after a successful pitch on Shark Tank India, where we impressed the judges with our innovative products and commitment to sustainability.

Today, Blue Tea is a global brand, serving over 11 lakh consumers across India, the USA, and Europe. We are proud to be the choice of health-conscious tea lovers, and our products are even served on Indigo Airlines.

At Blue Tea, we blend tradition with innovation, creating wellness products that are natural, vibrant, and delicious. Join us in our journey to make herbal tea a household favorite worldwide!

Role Description

We are seeking a highly skilled Marketplaces PPC Specialist to join our team. The ideal candidate will be responsible for managing and optimizing pay-per-click (PPC) campaigns on various online marketplaces to drive traffic, increase sales, and improve ROI. The Marketplaces PPC Specialist will work closely with the marketing team to develop strategies, analyze campaign performance, and implement best practices

Responsiblities : -

Develop and manage PPC campaigns on various online marketplaces (e.g., Amazon -India, USA), Flipkart, Walmart etc)

Conduct keyword research, ad copy creation, and landing page optimization to improve campaign performance.

Monitor and analyze campaign performance data using tools like Google Analytics and marketplace analytics dashboards.

Identify and implement strategies to improve campaign performance, including bid management, budget allocation, and ad targeting.

Collaborate with the marketing team to develop integrated marketing campaigns that align with business goals.

Stay updated with industry trends and best practices to ensure the effectiveness of PPC campaigns.

Provide regular reports on campaign performance, including insights and recommendations for improvement.

Qualification-

Proven experience managing PPC campaigns on online marketplaces.

In-depth knowledge of PPC platforms and tools (e.g.,Amazon Advertising, etc.).

Strong analytical skills with the ability to interpret data and draw actionable insights.

Excellent communication and collaboration skills.

Ability to multitask and prioritize tasks in a fast-paced environment.

Amazon certification in Ads Optimization is add on.