Meta Google ads

Company Description InfoCorner Solutions is a growing digital services company focused on helping organizations improve their online presence and performance. The team works with clients across various industries to design data-driven marketing strategies and implement effective advertising campaigns. InfoCorner Solutions values collaboration, continuous learning, and measurable results. Team members are encouraged to experiment, optimize, and share insights that drive client success. The company supports remote work and flexible arrangements to attract skilled professionals from diverse locations.
Role Description This is a part-time, remote role focused on managing Meta (Facebook/Instagram) and Google Ads campaigns for a range of clients. Day-to-day responsibilities include setting up and optimizing ad campaigns, conducting keyword and audience research, and monitoring performance metrics across platforms. The role involves creating compelling ad copy and basic visual concepts, adjusting bids and budgets, and performing A/B tests to improve click-through and conversion rates. The specialist will prepare concise performance reports, recommend strategic improvements, and collaborate with account managers or other team members to align campaigns with client goals. The position requires independent work, proactive communication, and a strong focus on achieving measurable outcomes within defined budgets.
Qualifications

• Proficiency in managing Meta Ads (Facebook and Instagram) and Google Ads, including campaign setup, audience targeting, and budget management.
• Experience with performance analysis and optimization, using metrics such as CTR, CPC, CPA, ROAS, and conversion rate to refine campaigns.
• Ability to create clear, persuasive ad copy and collaborate on basic creative assets that align with brand guidelines and campaign objectives.
• Strong skills in keyword research, audience segmentation, and A/B testing to improve relevance and results.
• Comfort with analytics tools (e.g., Google Analytics or similar) and reporting dashboards to present insights and recommendations.
• Strong organizational and time-management abilities, with experience working remotely and managing multiple campaigns or clients.
• Effective written and verbal communication skills, with a collaborative approach to working with internal teams and clients.
• Relevant experience in digital marketing or paid advertising; a degree or certification in marketing, business, or a related field is beneficial.