GTM & Leads Manager

Job Description

Job Title: GTM & Leads Manager Location: Hyderabad, Telangana Working Hours: Monday to Saturday, 9:00 AM - 6:00 PM About CoKarma CoKarma is a fast-growing coworking and startup community ecosystem with 13+ locations across Hyderabad. We provide inspiring office spaces to startups, businesses, and professionals at prime locations and affordable prices. We are on a mission to build not just workspaces - but a thriving community of entrepreneurs, creators, and businesses. Role Overview We are looking for a driven, data-savvy GTM & Leads Manager to own CoKarma's entire leads pipeline - from discovery to handover. This is a critical growth role responsible for building and scaling lead generation across digital platforms, listing portals, broker networks, startup communities, and performance marketing channels. The ideal candidate is obsessed with numbers, knows how to work listing portals and broker relationships, can run Meta and Google My Business ads, and has a strong instinct for finding startup leads and building community pipelines. Key Responsibilities Lead Generation & Pipeline Management • Own and grow the end-to-end leads pipeline with a target of 1,000 qualified leads per month. • Identify, test, and scale new lead sources across digital, offline, and community channels. • Track lead quality, conversion rates, and funnel health on a daily basis. • Maintain clean and updated lead data in the CRM and ensure timely handover to the sales team. Listing Portal Management • Manage and optimise CoKarma listings on platforms such as MyHQ, Innov8, SpaceWorks, and other relevant coworking discovery portals. • Ensure all listings are accurate, compelling, updated, and performing well in search rankings. • Track leads generated from each portal and optimise for quality and volume. • Identify and onboard new listing platforms relevant to the coworking and office space market. IPC & Broker Network • Build and maintain relationships with IPCs (International Property Consultants), local brokers, and real estate agents to generate referral leads. • Identify key broker communities, networks, and associations in Hyderabad to connect with. • Drive broker activations, incentive structures, and referral programs to increase broker-led leads. • Track broker performance and ensure consistent lead flow from the network. Performance Marketing • Plan, run, and optimise Meta Ads (Facebook & Instagram) campaigns focused on lead generation and occupancy growth. • Manage Google My Business (GMB) listings and ads across all CoKarma locations - ensuring high visibility, positive reviews, and strong local SEO. • Monitor ad performance, cost per lead (CPL); make data-driven decisions to improve outcomes. • Work closely with the marketing team on creatives, landing pages, and campaign strategy. Startup Leads & Events • Build and maintain a curated database of startups, founders, and early-stage companies in Hyderabad who are potential CoKarma members. • Connect with startup ecosystems, accelerators, incubators, VC networks, and founder communities to generate leads. • Identify and leverage startup events, demo days, and networking sessions to capture leads and build brand presence. • Run targeted outreach campaigns to startup leads with personalised messaging and follow-up. Skills & Qualifications • 1-3 years of experience in lead generation, growth marketing, performance marketing, or a similar role. • Hands-on experience with Meta Ads Manager (Facebook & Instagram campaigns). • Familiarity with Google My Business and local SEO best practices. • Experience with listing portals (MyHQ, NoBroker, 99acres, or similar) is a strong plus. • Strong understanding of CRM tools and lead tracking workflows. • Excellent communication and relationship-building skills for broker and partner outreach. • Data-driven mindset - comfortable with spreadsheets, dashboards, and performance metrics. • Self-starter who can work independently, manage multiple channels, and hit aggressive targets. • Knowledge of the Hyderabad startup and real estate ecosystem is a strong advantage. • Bachelor's degree in Marketing, Business, or a related field. Perks & Benefits • Work directly with founders and leadership. • Competitive salary with performance-linked incentives. • High ownership and autonomy over the leads function. • Exposure to startup ecosystems, investor networks, and coworking communities. • Networking opportunities through events, industry meetups, and collaborations. • Paid Time Off: Generous leave policy including vacation, sick leave, and personal days. • Career growth in GTM, growth marketing, and business development.