Business Development Manager - Direct Sales

Company Description Loyyal is a leader in loyalty innovation, offering an Enterprise SaaS Suite powered by patented blockchain technology. The company focuses on transforming loyalty programs by increasing efficiency, security, and scalability while reducing operational complexity and costs. Loyyal’s platform helps organizations boost incremental revenue and create rewards that genuinely resonate with members. By leveraging blockchain, Loyyal enables businesses to enhance customer engagement and strengthen loyalty in a highly competitive market. Team members join a growing company that is actively reshaping the global loyalty landscape.

About the Role

Loyyal builds enterprise loyalty and rewards infrastructure for some of the region's biggest banks, airlines, retailers, and government programs. We're hiring a Business Development Manager – Direct Sales to own outbound pipeline generation across the Middle east, Europe and US. This is a call-heavy, hunter role: you'll build industry-wise prospect lists, find the right decision-makers, run multi-channel outbound, and book well-qualified meetings for the sales team.

Key Responsibilities

Outbound Pipeline Generation

• Drive strategic outbound growth across the GCC, US and Europe, building qualified pipeline for enterprise loyalty and rewards solutions.
• Research and map target accounts — banks, fintechs, retail groups, real estate developers, airlines, and government entities — identifying the right personas across loyalty, digital, marketing, and product teams.
• Scan LinkedIn (Sales Navigator, company pages, press coverage) to identify exact points of contact — the right person, not just the right company.
• Execute multi-channel outbound sequences (calls, email, LinkedIn, events) with messaging tailored to each industry, persona, and region.

Enterprise Stakeholder Engagement

• Engage and qualify senior stakeholders — loyalty heads, digital banking leads, CX and marketing directors — and book high-quality discovery meetings for the sales team.
• Qualify rigorously using BANT and MEDDPICC, so every handoff to the sales team is genuinely meeting-ready.
• Manage the end-to-end outbound motion: from first touch through qualification and handoff, keeping momentum in the deal cycle.
• Represent Loyyal credibly in early conversations: articulate the value of loyalty, rewards, gamification, and engagement infrastructure to enterprise buyers.

Go-to-Market Execution

• Execute region-specific go-to-market plays across enterprise and mid-market segments, adapting messaging and calling hours to GCC, US and European time zones and market dynamics.
• Support expansion of Loyyal's presence across the territory through targeted campaigns, event follow-ups, and account-based outreach.
• Track and improve conversion at every stage of the outbound funnel — response rates, meetings booked, opportunities qualified.

Cross-Functional Collaboration

• Partner with sales, marketing, and product teams to sharpen positioning across use cases: customer loyalty, channel incentives, employee engagement, and rewards.
• Feed market intelligence back into the team — competitor moves, objection patterns, and messaging that lands.
• Maintain clean, disciplined CRM hygiene: every account, contact, and touchpoint logged and current.

Who We're Looking For

• 2–5 years in BDM, SDR/BDR, or direct/inside sales roles in B2B SaaS or enterprise tech — ideally selling into enterprise or mid-market accounts.
• Experience in or exposure to loyalty, rewards, engagement, fintech, martech, or travel tech is a strong plus.
• Proven outbound chops: you know how to research an account, find the right person, and write a message they actually reply to.
• Comfortable on the phone — this role is call-heavy, and you can hold a sharp 45-second opener with a senior enterprise stakeholder.
• Working knowledge of MEDDPICC and BANT, applied practically — not just theoretically.
• Familiarity with GCC, US or European market dynamics — or genuine hunger to learn them fast.
• Comfortable working remotely across multiple time zones with full ownership of your calendar and targets.
• Self-driven, resilient, and competitive — you treat a quota as a floor, not a ceiling.
• Fluent English required; Arabic or French a plus.
• Proficient with the modern sales stack: CRM, LinkedIn Sales Navigator, outbound sequencing, and prospecting tools.

What Success Looks Like (First 6–12 Months)

• Well-qualified meetings booked consistently, across GCC, US and Europe.
• Strong meeting-to-opportunity conversion, with feedback from the sales team that your handoffs are well-qualified.
• Clear contribution to Loyyal's expanded presence in target accounts and verticals across the territory.
• A repeatable, documented outbound playbook for your regions and personas.

Why Join

• Sell infrastructure that powers loyalty for some of the region's biggest banks, airlines, retailers, and government programs.
• High-visibility role with a direct line of sight to revenue — and a clear growth path into AE or partnerships roles.
• Full remote flexibility with real ownership of a three-continent territory.
• Work closely with experienced enterprise sellers in a fast-moving, ownership-driven culture.
• Competitive compensation with performance-linked incentives.