Resort Marketing Manager – Terrea & Isle by Wonderla
Location: Bengaluru
Reports To: VP - Marketing & Growth / GM - Terrea & Isle
About the Role
Terrea and Isle by Wonderla are premium hospitality brands that offer guests distinctive experiences rooted in comfort, nature and exceptional service.
We are looking for a commercially driven and creative Resort Marketing Manager to lead the marketing strategy for both brands. This role will be responsible for driving brand awareness, occupancy, direct bookings, F&B revenue, weddings and events, partnerships and guest engagement through integrated marketing initiatives. The ideal candidate combines strong brand thinking with commercial acumen and has experience marketing premium hospitality, travel or lifestyle brands.
The ideal candidate combines strong brand thinking with commercial acumen and has experience marketing premium hospitality, travel or lifestyle brands.
Key Responsibilities
Brand Strategy & Planning
- Develop annual marketing plans aligned with business and revenue objectives for Terrea and Isle by Wonderla
- Build differentiated positioning and messaging for both brands while maintaining consistency across all customer touchpoints
- Identify opportunities to strengthen brand awareness, consideration and guest preference
- Conduct regular competitor and market analysis to identify emerging trends and opportunities
Business Growth & Revenue Generation
- Drive occupancy and revenue across leisure stays, staycations, corporate offsites, weddings, celebrations and MICE
- Increase direct bookings by working closely with the Digital Marketing team on website optimisation, CRM and performance marketing initiatives
- Support ancillary revenue growth across restaurants, experiences and other resort offerings
- Collaborate with Revenue Management and Sales teams to maximise commercial performance during both peak and lean periods
Campaign Management
- Plan and execute integrated marketing campaigns across digital, social media, PR, influencer marketing, CRM, partnerships and offline channels
- Develop seasonal campaigns, festive promotions and experience-led initiatives to drive awareness and bookings
- Lead marketing support for new experiences, product launches and special events
Digital, OTA & Guest Journey
- Work closely with the central Digital Marketing team to improve website traffic, conversion rates, ROAS and customer acquisition
- Monitor OTA performance and collaborate with relevant stakeholders to optimise visibility, content and promotional opportunities while increasing the share of direct bookings
- Continuously improve the guest journey across all digital touchpoints
Content, Social & Brand Storytelling
- Build compelling storytelling around the unique experiences offered by both resorts
- Plan content calendars in collaboration with the Social Media and Creative teams
- Lead photoshoots, video productions and content creation to showcase the resorts, experiences and seasonal offerings
- Identify and manage influencer collaborations that align with each brand's positioning
Partnerships & Experiences
- Develop strategic partnerships with premium brands, travel platforms, wedding planners, corporate partners and lifestyle communities
- Curate co-branded experiences and campaigns that enhance brand visibility and guest engagement
- Support destination marketing initiatives to position both resorts as preferred hospitality destinations
PR & Reputation Management
- Work with the PR team to secure media coverage and strengthen brand visibility.
- Coordinate media visits, influencer stays and launch events
- Monitor guest reviews and online reputation, working with Operations to enhance guest satisfaction and brand advocacy
Cross-functional Collaboration
- Partner closely with Resort Operations, Sales, Revenue Management, Food & Beverage and the central Marketing teams to ensure seamless campaign execution
- Act as the primary marketing stakeholder for both resorts and ensure alignment between business priorities and marketing initiatives
Marketing Operations
- Manage the annual marketing budget for both resorts and ensure efficient utilisation of resources
- Coordinate with agencies, production partners and external vendors to deliver campaigns on time and within budget
- Track campaign performance and present regular business reviews with actionable insights and recommendations
Qualifications & Experience
- Bachelor's or Master's degree in Marketing, Business Administration, Hospitality Management or a related field
- 4-6 years of experience in hospitality, luxury hotels, resorts, travel, lifestyle or premium consumer brands
- Strong understanding of brand marketing, digital marketing, CRM and performance marketing
- Experience managing integrated marketing campaigns across multiple channels
- Strong commercial acumen with the ability to interpret data and translate insights into business actions
- Excellent stakeholder management, communication and project management skills
- Experience working with agencies, influencers and external partners
