Business Development and Brand Growth

Role Profile: Associate – Business Development & Brand Growth

Location : Bengaluru (Corporate Office & Field Strategy)

Compensation (CTC) : Upto INR 5,00,000 Per Annum

Corporate Overview

TAD – The Amazing Desi is a fast-growing, disruptive brand in the Indian FMCG sector, modernizing

traditional flavors for the next generation of consumers. Backed by a high-velocity startup culture,

TAD offers young management graduates immediate ownership of business verticals, rapid career

progression, and direct mentorship from the executive leadership team.

Role Objective

As a Business Development Associate, you will lead regional market expansion. Your role combines

B2B territory management (onboarding premium retail and corporate accounts) with leading high-

impact, direct-to-consumer experiential brand setups across premium lifestyle fests, corporate hubs, and

major events in Bengaluru.

Key Strategic Responsibilities

• B2B Market Penetration: Pitch to, onboard, and manage relationships with premium

supermarkets, key retail accounts, and distribution networks.

• Experiential Brand Activations: Conceptualize, launch, and directly oversee the end-to-end

operations of TAD’s high-footfall micro-retail setups and experiential brand spaces at city

events.

• On-Ground Consumer Strategy: Lead live product storytelling and consumer interaction at

our activation zones to optimize direct sales velocity and capture market feedback.

• Account Analytics: Track regional sales volume, manage inventory distribution, and analyze

field data to drive local pricing and marketing strategies.

Candidate Profile

• Exceptional communication, high emotional intelligence, and sharp negotiation skills.

• Entrepreneurial mindset—comfortable leading on-ground operations and managing live project

spaces.

• Fluency in English; knowledge of the local market vernacular (Kannada) is highly

advantageous for regional execution.

• Must possess high agility, drive, and a personal two-wheeler for market mobility.

Compensation & Benefits Structure

We believe in a highly meritocratic culture that disproportionately rewards performance. The

compensation architecture is structured as follows:

• Fixed Base Component: Upto INR 3,00,000 Per Annum

• Performance-Linked Variable Pool: Upto INR 2,00,000 Per Annum (Milestone-based incentives

tied directly to territory revenue growth, activation performance, and distribution milestones).

• Field Support Allowance: Food and Fuel components paid over and above the CTC based on

active market days.

Selection Process

1. Profile Shortlisting & first round of discussion

2. Case Presentation / Group Discussion (Market Strategy)

3. Final Interview with the Founders