General Manager Brand(Healthcare)

Taglynk is proud to partner with India's leading health platform to find a visionary General Manager — Brand based in Delhi NCR.

This confidential client is expanding from root-cause, doctor-driven care into a full-spectrum wellness ecosystem,

Role Overview

• Position: General Manager — Brand
• Type: Full-Time
• Location: Delhi NCR
• Reports To: Group CMO (Global)
• Experience Required: 10–15 Years

Key Responsibilities

• Brand & Movement Building: Build the brand's identity, narrative, tone of voice, and design language across digital, events, packaging, and clinics. Lead the phased Year 1 launch and mine real conversations with for founding content.
• Business & Revenue Accountability: Own the commercial contribution of the brand, driving top-of-funnel demand that converts into revenue across D2C, telehealth, and clinics, alongside managing the brand P&L.
• Community & Content: Build the community platform from closed beta to open scale with expert moderation, alongside directing destigmatising health education content.
• PR & Public Presence: Lead earned media, creator networks, institutional partnerships, and act as a recognised public face of the brand on stage and podcasts.
• AEO / GEO & Analytics: Own Answer Engine Optimisation and Generative Engine Optimisation as a first-class channel, build the marketing measurement stack from scratch, and lead performance marketing.

What We Are Looking For

• Experience: 10–15 years across brand, marketing, and growth with P&L or revenue accountability.
• Track Record: At least one experience building a brand, community, or category from zero in startup, consumer health, or mission-led spaces.
• Passion & Credibility: Deep, demonstrable passion for men's health, masculinity, and preventive care in the Indian context.
• Operating Style: An operator who thinks in both narrative and unit economics, comfortable being visible publicly and credible with clinicians.

If you are ready to build a category-defining movement from the ground up, reach out to the Taglynk team or apply to learn more about this confidential mandate!

Skills Required
Performance Marketing