Corporate and Business Marketing Executive

RESPONSIBILITIES

• Marketing
• Develop and/or deliver a plan for significant aspects of a product, service or marketing area under guidance from senior colleagues.
• Leadership and Direction
• Communicate the actions needed to implement the functions strategy and business plan within the team; explain the relationship to the broader organizations mission, vision and values; motivate people to commit to these and to doing extraordinary things to achieve local business goals.
• Horizon Scanning
• Explore and develop a detailed understanding of external developments or emerging issues and contribute to the evaluation of their potential impact on, or usefulness to, the organization.
• Marketing Impact Assessment
• Support the collection of data and participate in reviews of marketing activities to identify opportunities for improvements.
• Marketing Campaign Development
• Coordinate activities of subcontractors and suppliers and act as their primary point of contact while working within an established contract to deliver successful advertising/promotion/other marketing campaigns.
• Brand Positioning
• Assist in achieving brand positioning and contribute ideas to brand plans.
• Product Management
• Monitor all aspects of a product life cycle, including long- and short-term development and marketing. Perform analyses to stay abreast of trends in the marketplace to ensure the products competitive position.
• Information and Business Advice
• Provide specialist advice on the interpretation and application of policies and procedures, resolving complex or contentious queries and issues and enabling others to take appropriate actions.
• Performance Management
• Develop and propose own performance objectives; take appropriate actions to ensure achievement of agreed objectives, using the organizations performance management systems to improve personal performance. OR Manage and report on team performance; set appropriate performance objectives for direct reports or project / account team members and hold them accountable for achieving these, taking appropriate corrective action where necessary to ensure the achievement of team / personal objectives.
• Budgeting
• Deliver a budget for an area of the organization or conduct complex analyses on budget progress in other areas of the organization.
• Organizational Capability Building
• Use the organizations formal development framework to identify the teams individual development needs. Plan and implement actions to build their capabilities. Provide training or coaching to others throughout the organization in own area of expertise to enable others to improve performance and fulfill personal potential.

Behavioral Competencies

• Manages Complexity
• Makes sense of complex, high quantity, and sometimes contradictory information to effectively solve problems. For example, consistently looks at complex issues from many angles; obtains a rich and deep understanding; swiftly cuts to the core issue; skillfully separates root causes from symptoms.
• Business Insight
• Applies knowledge of business and the marketplace to advance the organizations goals. For example, clearly understands how own activities relate to critical business drivers. Monitors business news and market changes for impact on the business or on own expertise area; uses this to shape decisions.
• Cultivates Innovation
• Creates new and better ways for the organization to be successful. For example, approaches professional work in unique or innovative ways. Offers original ideas. Appreciates others creative ideas and solutions and provides helpful input to enhance them.
• Collaborates
• Builds partnerships and works collaboratively with others to meet shared objectives. For example, enlists a range of stakeholders to add value; ensures they are well informed and surprises are avoided. Confronts and challenges 'us vs. them'; shows strong appreciation for others efforts toward shared goals.
• Drives Results
• Consistently achieves results, even under tough circumstances. For example, holds self to high standards of performance; sets some challenging goals; wants to achieve meaningful results; pursues initiatives/efforts to successful completion and closure. Focuses on key goals, even during setbacks and obstacles.

Skills

• Action Planning
• Uses comprehensive knowledge and skills to work independently while providing guidance and training to others on developing appropriate plans or performing necessary actions based on recommendations and requirements.
• Planning and Organizing
• Uses comprehensive knowledge and skills to work independently while providing guidance and training to others on planning, organizing, prioritizing and overseeing activities to efficiently meet business objectives.
• Assessment
• Uses comprehensive knowledge and skills to work independently while providing guidance and training to others on analyzing data from multiple sources to draw appropriate conclusions and make suitable recommendations.
• Commercial Acumen
• Acts independently to apply comprehensive understanding of the business environment and objectives developing solutions while providing guidance and training to others.
• Customer and Market Analysis
• Acts independently using comprehensive knowledge and/or skills to conduct research and analyze data while guiding and training others on how to develop a comprehensive understanding of customer and market conditions that enables maximum return on investments.
• Data Collection and Analysis
• Works independently and provides guidance and training to others on analyzing data trends for use in reports to help guide decision making.
• Review and Reporting
• Works without supervision and provides technical guidance when required on reviewing and creating relevant, lucid and effective reports.
• Adaptive Mindset
• Works at an advanced level to shift into and out of a mental mindsets associated with assessing the facts and circumstances of the current situation and/or environment and making the appropriate/innovative adjustments to thinking and work habits to thrive in any scenario. Typically works independently and provides guidance.
• Negotiation
• Uses comprehensive knowledge and skills to negotiate independently while providing guidance and training to others on how to help the organization by obtaining consensus between two or more internal or external parties who may have different interests.
• Policy and procedures
• Uses comprehensive knowledge and skills to work independently while providing guidance and training to others on developing, monitoring, interpreting and understanding policies and procedures, while making sure they match organizational strategies and objectives.
• Presentation skills
• Uses comprehensive knowledge and skills to communicate with other people independently while providing guidance and training to others on speaking in a clear, concise and compelling manner.
• Project Management
• Uses comprehensive knowledge and skills to work independently while guiding and training others on managing projects and/or programs within desired cost, time and quality parameters.
• Workflow Management
• Works at an advanced level to orient work in a workflow to plan, organize, and execute the steps it takes to achieve a goal to achieve higher efficiencies. Typically works independently and provides guidance.
• Brand Management and Development
• Works without supervision and provides technical guidance when required on maximizing a brands impact and market value by managing and developing all aspects of the brand.
• Contract Management
• Supervises the construction of assigned properties according to instructions without supervision and provides technical guidance as needed.
• Market Research and Analysis
• Works without supervision and provides technical guidance when required on using research and analysis to develop a comprehensive understanding of market conditions in order to facilitate the success of a brand, product or service.
• Policy and Regulation
• Works without supervision and provides technical guidance when required on interpreting and applying knowledge of laws, regulations and policies in area of expertise.
• Products/Services Management and Development
• Works without supervision and provides technical guidance when required on managing and developing all aspects of a product or service so that it achieves its maximum impact and value in the market.
• Social Media Management
• Works with full competence to manage the process of creating, scheduling, posting, and analyzing content published on social media platforms. Typically works without supervision and may provide technical guidance.
• Verbal Communication
• Uses clear and effective verbal communications skills without supervision and provides technical guidance when required on expressing ideas, requesting actions and formulating plans or policies.

Skills Required
Market Research, Market Analysis, Contract Management, Product Management, Project Management, Social Media