Social Media Manager

Job Description

Kolkata, India | Full-time, in-house

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About Ruceru

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Ruceru is a Kolkata-based luxury couture house, fifteen years in the making. We work in drape, hand embroidery, and made-to-order construction. We're a house that leads taste rather than follows trends, and our social presence needs to reflect that discipline.

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The Role

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We're looking for a Social Media Manager to own Ruceru's presence end-to-end — from creative direction and content to captions, community, and reporting. You'll work directly with the founders, help shape and protect our brand voice and positioning as we grow, and shoot/edit a meaningful share of content yourself. You'll eventually take on our sister brands as they come online.

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What you'll do

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• Own creative direction for content — concepts, shot lists, and visual storytelling, not just execution
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• Help develop and safeguard Ruceru's brand voice and positioning alongside the founders
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• Shoot content on iPhone (Reels, BTS, atelier/karigar moments) and edit video in-house
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• Handle graphic design for social assets, story templates, and campaign visuals
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• Own the content calendar and posting cadence
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• Write and edit captions in line with our brand's verbal grammar
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• Coordinate larger shoots with the atelier and external photographers when needed
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• Manage community: DMs, comments, and routing enquiries to the right person
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• Track performance (saves, outbound clicks, engagement quality — not vanity metrics) and report to the founders
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• Manage the image prep pipeline (Topaz Photo AI + Lightroom)
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• Influencer Marketing
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What we're looking for

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• Strong eye for visual storytelling and comfort making creative calls independently
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• Hands-on skills: iPhone shooting, video editing (Reels/CapCut/Premiere or similar), and graphic design (Canva/Photoshop or similar)
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• Strong, precise writing — able to hold and help evolve a brand's voice, not just follow a style guide
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• Comfortable with Instagram's full toolset and basic performance reporting
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• Organized enough to run a calendar independently and hit deadlines without hand-holding
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• Fashion/luxury knowledge is required
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• Based in or willing to relocate to Kolkata; this is an in-house role
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