Digital Marketing Executive

Job Role Overview
The Digital Marketing Executive will play a pivotal role in developing and executing comprehensive digital marketing strategies to boost our online presence and drive sales. This role requires a hands-on approach with expertise in managing multiple channels, including SEO, SEM, content creation, and social media management. The ideal candidate will work closely with cross-functional teams to create innovative campaigns, optimize website performance, and analyze key metrics to improve ROI.

Key Responsibilities
- Develop, implement, and manage SEO and SEM strategies to improve organic and paid search visibility.
- Conduct keyword research and analyze website analytics using tools such as Google Analytics and Search Console.
- Manage website content and optimization on WordPress and Shopify platforms.
- Coordinate multi-channel marketing efforts across social media, email, and other digital platforms.
- Collaborate with sales and product teams to align marketing strategies with business objectives.
- Monitor campaign performance and generate reports to inform decision-making.
- Stay updated with industry trends and new digital marketing tools.
- Lead and mentor junior team members in digital marketing initiatives.

Qualifications and Skills
- Minimum of 3 years of hands-on experience in digital marketing and project management.
- Proficiency in SEO and SEM strategies, keyword research, and website analytics.
- Strong understanding of multi-channel marketing, content, and social media management.
- Experience with WordPress and Shopify for website management.
- Hands-on experience with tools such as Google Analytics, Search Console, Ahrefs, SEMrush.
- Excellent leadership, communication, and analytical skills.
- Ability to work in a fast-paced environment and meet tight deadlines.
- Willingness to join within 15 days and work from our Bangalore office.