AKAM - MT | Ghaziabad | FMCG

I, BASIC INFORMATION

Position Associate Key Accounts Manager Business Unit [Consumer Products Division - Sales
Function Sales Location Branch Office
Sub Function INMT/CSD/CPC Sales Reporting to National KAM - NMT

Il, PURPOSE OF THE ROLE
A statement summary about the primary purpose of the job. Why does this job exist in the organization? What would not get done in the organization if this role did not exist? 1 to 2 sentences explaining the how the role helps the function / organization
achieve its objectives
To manage national key accounts within the modern trade channel with an aim to drive volume, revenue, market share and profitability

Ill. KEY RESPONSIBILTIES
Defining 8-10 critical responsibilities associated with the job which account for ~80% of the bandwidth and effort of the job holder.
'- Drive sales targets in the respective national Key accounts .to deliver business as per plan
- Recommend account specific interventions to maximize shelf space, product placement, and assortment to support sales growth, category objectives
- Execute growth, customer development plans, market expansion plans by partnering with CD, CM teams
- Ensure hygiene checks pertaining to price, promotions, placements, visibility in the channel to ensure brand repute and maximize sales

Key Account Management
- Track and monitor adherence to TOT as agreed and flag/solve for deviations (if any)
Account Servicing and
8 ~ Drive on time receipt of NDCs, receivables, transaction success, invoice clearance etc. in conjunction with accounts team
Hygiene
ve - Drive grievance resolution in case of escalations to ensure smooth, compliant and effective operations leading to overall business growth
Promotional Activities and |- Collaborate with the marketing team to design effective merchandising strategies to enhance product visibility and sales
Merchandising - Cascade the planned national customer marketing initiatives by NKAMs and Customer marketing manager to RKAMs

for implementation at regional level

IV. KEY PERFORMANCE GOALS
Listed below are the key performance goals for the role. Performance Goals are the critical outcomes of a job contributing to the organization's and role’s success.
Achievement of volume, revenue and market share across respective key accounts
‘Strong Relationship with key accounts
Achievement of brand objectives (planogramming, visibility, share of shelf etc. ) across respective national key accounts
(On time grievance resolution
‘Adherence to commercial hygiene norms across national key accounts
V. COMPETENCIES
Listed below are the key competencies for the role, each of the competencies reflect the right capability and the respective proficiency level required for the role-holder
Category management
Shape RE Strategy, Channel Expansion, Development
Data & Analytics Driven Decision Making
Understanding and Leveraging Shopper Mindset
Trade Marketing Excellence through In-Store Execution
Fostering relationships with internal and external stakeholders

VI. INTERFACES
This section defines the set of key stakeholders (internal & external) with which the job holder is required to interface, towards fulfilling the objectives of the job
Internal interfaces External Interfaces
(Roles that the jobholder interacts with internally) (Roles that the jobholder interacts with externally)
RKAMSs, ASM- NMT National Key Accounts
Logistics Manager
Commercial Officer
Customer Marketing Manager- NMT
VIL. PEDIGREE and PROFILE
This section contains the minimum qualifications, relevant experience which are essential to execute the role. It may not be a reflection of job holder's own qualification and skills.
Education Qualification MBA with experience in preferably an FMCG organization with exposure to key account management
Preferable Experience 3 to S years
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