About This Role:
We're building out field and events marketing as a core growth lever across India, the US, and the Middle East. This role owns the strategy and execution of our event, webinar, and roundtable programs across these regions.
This role sits within the Marketing team and works closely with growth, sales, and marketing operations to turn field presence into pipeline.
What You'll Do:
1. Program Strategy:
- Design and own the field and events marketing strategy across India, the US, and the Middle East.
- Prioritize events, webinars, and roundtables based on regional goals and audience fit.
2. Execution:
- Plan and run webinars and roundtables end to end, from concept to follow-up.
- Coordinate regional logistics, partners, and vendors across multiple geographies.
- Travel within India and internationally to run and support events.
3. Sales Collaboration & Pipeline Ownership:
- Work closely with sales teams to align event and webinar plans with pipeline goals.
- Own the KPI for SQLs (sales qualified leads) and meetings generated for sales teams.
4. Cross-Functional Collaboration:
- Work with marketing operations to track and report on program performance.
What We're Looking For:
- At least 5 years of experience running events, webinars, and roundtables across India, the US, and the Middle East.
- Strong hands-on AI skills.
- Working knowledge of HubSpot, Apollo, and Clay.
- Willingness to travel within India and internationally.
What Makes You a Strong Fit:
- You think in regional nuance - what works in the US doesn't automatically work in the Middle East or India.
- You're comfortable owning a program from strategy through on-the-ground execution.
- You use tooling to scale outreach and reporting, not just to check a box.
- You hold yourself accountable to sales outcomes, not just event turnout.
Why This Role Matters:
Field and events marketing is a direct driver of pipeline and brand presence in the regions we're growing in. This role gives shape and consistency to that motion across three distinct markets, with a direct line to sales pipeline outcomes.
Why Join Us:
- Own a multi-region program from the ground up.
- Work directly with growth and sales leadership.
(ref:iimjobs.com)
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