Digital Marketing Specialist

Job Description Key Responsibilities: - Manage digital marketing campaigns throughout all stages of the project lifecycle. - Understand client needs and implement tailored digital marketing campaigns to fit those needs. - Provide analytical reporting of campaign performance to stakeholders. - Plan, create, and implement strategies aimed at increasing search traffic and generating leads. - Identify and implement relevant keywords for the website to ensure maximum exposure in search engines. - Optimize long tail and competitive keywords to drive traffic and generate leads. - Develop optimized strategies for targeting specific product sections (especially electronics and computers) to achieve higher visibility and rankings. - Handle both On-Page and Off-Page SEO activities. - Track and analyze website traffic using Google Analytics and Google Search Console. - Monitor competitor keyword rankings and create strategies based on competitor performance. - Create and execute SEO and SEM campaigns, projections, PowerPoint presentations, and audits. - Maintain and update Weekly and Monthly SEO Traffic Reports. - Plan and execute Google AdWords and Facebook Ads campaigns to drive traffic and leads. Qualifications & Experience: - Bachelor's degree or equivalent with formal certification in Search Engine Marketing (SEM) or Digital Marketing. - Proficiency in Microsoft Office Suite (Outlook, Excel, Word, PowerPoint, etc.). - Proven experience with SEO and SEM. - Strong written, verbal, and collaboration skills. - Minimum 3+ years of relevant experience in e-commerce SEO, either client-side or agency-side. - Hands-on experience with HTML and CSS coding. - Demonstrated experience in creating and executing Google AdWords and Facebook campaigns. - Specific experience in e-commerce, particularly in Electronics, Electronic Gadgets, and IT Hardware, would be a plus.