Bonito Designs - Head - Channel Sourcing

Brief About the Role: Sourcing Head

The sourcing head for Bonito Designs will closely work with the Office of Chief Sales Officer of Bonito.

Sourcing in Bonito Designs is the most critical function that spans across multiple verticals of Digital, Channel Partners, Alternative Channels, Pre-Sales & Calling functions. The Sourcing Head will be responsible for managing both, sourcing of leads and converting the leads to prospects of Bonito Designs, enabling the entire system to convert prospects to customers.

This is not a single-channel role. The Head of Sourcing is expected to think like a portfolio manager ensuring the right balance of leads across verticals, identifying gaps, building systems, and driving accountability at every level of the funnel. You will work closely with the business leadership, marketing, and operations teams to ensure that sourcing velocity is always matched to delivery capacity.

Roles & Responsibilities:

- Develops and executes Business strategic plans based on market opportunities, aligning short- and long-term business goals for the Experience Business.

- Leads the creation and implementation of high-impact sales strategies to drive customer acquisition, brand visibility, and revenue growth for Business.

- Builds and leads high-performing teams by recruiting, developing, and mentoring talent; fosters a values-driven, high-accountability culture.

- Ensuring all centres of Bonito Designs are provided with prospects inclined towards designing their homes.

- Manage key-stakeholder partnerships with different channel partners, alternative partners etc. to grow lead acquisition from month to month.

Vertical Architecture & Portfolio Management:

- Drive the optimal sourcing mix across all five verticals based on market dynamics, capacity, and growth targets.

- Own the annual sourcing budget and allocate resources across verticals with ROI-first thinking.

- Build multi-quarter roadmaps for each vertical with clear milestones and investment requirements.

- Identify under-leveraged verticals and create activation plans to scale them.

Pipeline & Funnel Management:

- Define and own the entire lead funnel from acquisition to handoff to the Sales / Design Consultant team.

- Set qualified lead targets per vertical in alignment with the company's revenue plan.

- Establish funnel dashboards and reporting cadences to give real-time visibility to leadership.

- Identify and eliminate leakage points at every stage of the funnel.

Technology, Data & Analytics:

- Champion sales hygiene and the use of data-driven decision-making across all sourcing teams.

- Drive adoption of sourcing automation tools, lead management platforms, and analytics dashboards.

- Build attribution models that accurately measure the contribution of each vertical to revenue.

- Use cohort analysis, lead-to-project conversion data, and lifetime value metrics to guide sourcing strategy.

Strategic Partnerships & Market Expansion:

- Represent Bonito Designs externally with developer partners, agencies, and key industry stakeholders.

- Scout new markets and geographies for sourcing expansion in alignment with the business growth plan.

Ideal Candidate Profile:

- 12- 15 years of total experience with at least 5 years in a senior sourcing, growth, or business development leadership role.

- Demonstrated experience managing multiple lead generation channels simultaneously digital, offline, and partner-led.

- Prior exposure to the real estate, interior design, home dcor, or consumer services industry is strongly preferred.

- Proven track record of building and scaling teams from the ground up.

- Experience working in a high-growth, fast-paced D2C or tech-enabled services environment is a strong plus.

(ref:iimjobs.com)