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Marketing & ContentHybridGrowth & performance
Digital Marketing Strategist
Own paid acquisition, SEO performance, email, and the analytics that tell us what's working. 4+ years D2C/healthcare growth. ₹70k–1.3L/month + equity + a modern stack and real budget authority.
Bangalore (hybrid
- 2 days at Indiranagar office, 3 remote)
Hybrid
Posted 9 May 2026
Apply now Have questions
10,000+ families served We review every application Mutual fit response within 2 weeks
About The Role
EzyHelpers has invested deeply in content — well-ranked pages, comprehensive schema, a working AEO surface. The Digital Marketing Strategist takes that foundation and builds the growth engine around it: paid acquisition that scales, SEO that compounds, email and lifecycle that retains, analytics that tell the truth. Your day is split between strategy and execution. Strategy: where does the next 1,000 customers come from Execution: launch the Google Ads campaign on Monday, ship the new landing page A/B test on Wednesday, analyse the funnel drop-off on Friday. You will work alongside the Content & Brand Lead — they own editorial voice and SEO content; you own performance, paid, and the analytics that connect both to revenue.
What you'll do
Your day-to-day responsibilities
- Plan and run paid acquisition across Google Ads, Meta, and YouTube.
- Set and manage the monthly performance budget (currently ₹4–6L/month, scaling).
- Manage SEO performance tracking — rankings, CTR, page experience, technical health.
- Own the analytics stack — GA4, Search Console, Looker Studio dashboards.
- Build and run lifecycle email campaigns (newsletter, post-booking, re-engagement).
- Run continuous landing-page A/B tests on top-converting pages.
- Build retargeting and audience strategies (Meta CAPI, Google Customer Match).
- Coordinate with Content & Brand on SEO keyword priorities and content gaps.
- Coordinate with Family Care Counsellor team on lead quality feedback loops.
- Monthly performance review with founder — channels, CAC, payback, retention.
- Maintain the marketing tech stack (analytics, CDP, email, attribution).
- Identify and pilot new channels — affiliates, WhatsApp marketing, partnerships.
What we're looking for
Skills And Experience Required
- 4+ years digital marketing / growth at a D2C, healthcare, or consumer-services brand.
- Hands-on Google Ads + Meta Ads experience (not just agency-managed).
- Strong GA4 and Search Console proficiency.
- Demonstrated SEO performance work (rankings → traffic → conversions).
- Comfort with A/B testing tools (VWO, Optimizely, Posthog, or similar).
- Email lifecycle experience (HubSpot, Mailchimp, Customer.io, or similar).
- Strong commercial instinct — every metric tied to revenue and unit economics.
Nice to have
Bonus points if you have these
- Healthcare, eldercare, or fertility/wellness vertical experience.
- Indian local-language marketing (Kannada, Tamil, Hindi).
- WhatsApp Business API marketing.
- Hands-on SQL or BigQuery comfort.
- Existing relationships with Indian DSPs or affiliates.
Shift
- Daytime — flexible, results-based. Hybrid (2 office days, 3 remote). Weekends off unless launching a campaign.
Compensation & Benefits
- ₹70,000–₹1,30,000 / month.
- Stock options (cliff after 1 year).
- Conference + training budget ₹50,000/year.
- Group medical insurance (family floater).
- Annual leave (24 days).
- Annual performance bonus 1–2 months.
- Modern hardware (Mac + display).
Career path
- Year 1
- Digital Marketing Strategist — build the growth engine.
- Year 1–2
- Head of Growth (₹1.5–2.5L/month + equity).
- Year 3+
- VP Marketing.
Role summary
Location
Bangalore (hybrid
- 2 days at Indiranagar office, 3 remote)
Type
Hybrid
Team
Growth & performance
Posted
9 May 2026
Apply online
Prefer email [HIDDEN TEXT]
Questions Contact us
Why EzyHelpers
- Verification, dignity & continuity at scale
- Small teams, real ownership, founder access
- Clear playbooks — not arbitrary work
Apply now
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EzyHelpers
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