DBAT:Campaign Team

About Digital Banking and Transformation:

The Digital Banking and Transformation (DBAT) team builds new end-to-end customer propositions with an ambition of delivering new age financial services directly to the customers. The DBAT team has invested in digital capabilities that include building the bank's own engineering team, adapting new age engineering practices and building an API centric architecture to improve customer experience, employee experience and efficiencies.

About the Role:

The Channel Manager is responsible for driving adoption of Investment products via direct to customer campaigns. The Channel Manager ideates, creates and manages D2C campaigns to boost awareness and adoption of Axis digital investment products like mutual funds, Digital Gold, PPF, NPS, etc.

Key Responsibilities:

• Provide support to the team that handles ETB (existing to bank) customer acquisition for investment products like Mutual funds, Digital Gold, PPF, NPS, with a special focus on mutual funds
• Help drive adoption of these products as per the business targets by developing marketing campaigns in partnership with Marketing, Business Intelligence Unit and Campaigns team
• Maintain information and matrices on performance and reporting of the same
• Laser sharp focus on campaign execution and ensure optimum visibility for products on all digital channels
• Regular collaboration and liaising with stakeholders for seamless campaign creation, execution and maintenance
• Maintain weekly execution schedules, monthly reports, annual budgets for campaigns
• End-to-end execution, monitoring and optimization of campaigns with key focus on impact to business

Qualifications:

Optimal qualification for success on the job is:

• Post-graduation is preferred
• 3-6 years of relevant experience

Role Proficiencies:

For successful execution of the job, the candidate should possess the following:

• Knowledge of investment products along with latest trends and the new technological advancements in the industry
• Good communication (both verbal and written) and presentation skill
• Ability to handle pressure and meet deadlines

#ComeAsYouAre 'We are dil se open. Women, LGBTQIA+ and PwD candidates of all ages are encouraged to apply'

Skills Required
digital channels , investment products