Exec. Social Media Manager

Required Qualifications & Experience

• 4-7 years of hands-on social media management experience, preferably in a consumer-facing brand or digital agency .
• Proven track record of delivering organic growth and engagement through strategic and tactical efforts.
• Deep knowledge of social platform algorithms , content types, audience behavior, and best practices.
• Strong command of analytics tools , and ability to draw actionable insights from data.
• Prior experience in leading a social media team ; able to balance team oversight with personal execution.

Key Competencies

• Strategic mindset with a creative flair
• Excellent copywriting and communication skills
• Analytical and insights-oriented
• Highly collaborative with cross-functional agility
• Fast learner and adaptive to digital evolution
• Outcome-focused and self-motivated

Bonus Points For

• Experience working on large-scale campaigns or real-time trend jacking
• Prior experience in brand building from ground-up via social media
• Familiarity with social listening tools like Brand watch or Meltwater

Strategy & Execution

• Develop and execute a holistic social media strategy aligned with brand objectives, campaign calendars, and target audience behavior.
• Translate broader marketing goals into platform-specific plans across Instagram, LinkedIn, YouTube, X (Twitter), Facebook, and emerging channels like Threads or Pinterest.
• Collaborate with the content and design teams to create monthly/weekly content calendars , ensuring alignment with marketing campaigns and brand tone.

Content & Community Management

• Guide the ideation and creation of compelling, platform-native content (static, video, interactive).
• Ensure real-time engagement with audiences and community management that s responsive and consistent.
• Monitor conversations, brand mentions, and trends to identify moment marketing opportunities.

Analytics & Performance Tracking

• Own the reporting and performance analysis of all social media platforms using native tools and third-party analytics platforms (e.g., Meta Insights, Semrush, Google Analytics).
• Set clear KPIs for organic growth , engagement, reach, and conversions, and continuously optimize efforts based on data.
• Create weekly/monthly dashboards and share insights with leadership and cross-functional teams.

Platform Expertise & Innovation

• Stay updated with algorithm changes, new platform features, and emerging formats ; experiment with innovative approaches to maximize visibility and engagement.
• Propose new tools or technologies that can enhance performance, scheduling, or listening.

Team Leadership & Collaboration

• Lead and mentor a team of social media executives, and interns.
• Facilitate internal reviews, training, and performance check-ins to ensure a high-performance culture .
• Collaborate with Brand, PR, Performance Marketing, and Creative to ensure cross-channel synergy .

Skills Required
social media strategy , Content Creation, community management