TE-1434 GCRO & Data-Rails Lead, Intake and Funnel Measurement

CRO & Data-Rails Lead Intake and Funnel Measurement
Growth Team CRO & Data-Rails Lead JD
We are building a growth engine where acquisition funnel conversion product intake measurement and weekly spend decisions operate from one trusted view of what is actually happening.Role mandate: own the intake and funnel measurement system turn conversion signal into weekly decisions and make paid growth scalable only when the funnel truth is trusted.
About The RoleWe are hiring a CRO & Data-Rails Lead to own the conversion system between paid acquisition and revenue. This person will improve the intake and landing-page experience while also building the measurement rails that let our company know what is working what is broken and what should change next.This is not a pure designer role a pure analyst role or a generic experimentation role. It sits at the intersection of funnel architecture intake design event taxonomy tracking validation experimentation and business readouts. The job is to create trusted funnel truth: clean enough signal to make spend decisions clear enough UX to improve conversion and strong enough instrumentation to support profitable acquisition.
What Youll OwnYou will own the intake and funnel conversion system across landing pages eligibility flows checkout paths and the event data that connects those surfaces to channel performance.Your responsibility is to make the growth team smarter and faster by answering the questions thatsit between channel spend and booked revenue: Where is the funnel actually converting leaking or misreporting Which events are trusted enough to support a spend decision Is performance constrained by traffic quality intake design offer clarity eligibility logic or broken tracking What should product engineering CRO Google agencies and leadership do next
Key Responsibilities Own intake and landing-page conversion architecture in partnership with product design engineering clinical legal and growth. Define and maintain the event taxonomy for acquisition landing-page behavior intake start intake steps eligibility checkout purchase and post-submit states. Partner with engineering/product to make sure events are implemented correctly persist through the funnel and reconcile across Mixpanel GA4 Segment BigQuery Northbeam platform data and finance views where applicable. Own the weekly funnel truth readout: CVR drop-off source/channel differences test outcomes broken signal and recommended next action. Partner with the Google Channel Manager and Growth Lead to determine whether campaign signal is trustworthy enough to scale. Translate business questions into CRO hypotheses test plans requirements and decision rules. Design direct or specify intake improvements that reduce friction without weakening clinical legal eligibility or operational requirements. Build and manage the intake/CRO roadmap across quick wins structural fixes instrumentation gaps and larger product changes. Create clear handoffs into product and engineering so growth needs become buildable requirements not scattered requests. Surface risks early when conversion performance is distorted by measurement gaps broken routing weak offer clarity clinical friction or implementation drift.
What Success Looks LikeFirst 30 days Map the current landing-page intake eligibility checkout and purchase flow. Identify the highest-risk measurement gaps and confirm which funnel events can and cannot be trusted today. Define the first intake/CRO priority list: fix signal remove obvious friction and clarify the next test queue.
First 60 days Establish a weekly funnel truth readout that growth product engineering and leadership can use. Ship or coordinate the first meaningful conversion improvements. Make campaign signal and funnel conversion easier to reconcile so spend decisions are less dependent on platform confidence alone.
First 90 days Build a durable CRO operating system: event quality funnel reporting test roadmap decision rules implementation cadence and escalation path. Move intake ownership out of temporary coverage and into a dedicated scalable function. Improve the quality of acquisition decisions by making funnel signal more trustworthy and conversion constraints easier to diagnose.
What Were Looking For Experience in CRO growth product funnel analytics experimentation or conversion optimization in ecommerce telehealth healthcare fintech subscription or another regulated/high-consideration category. Strong understanding of event taxonomy funnel analytics tracking validation experiment design conversion readouts and source-of-truth reporting. Ability to work with designers engineers data owners marketers clinical/legal stakeholders agencies and executives. Comfort diagnosing messy funnels where tracking UX eligibility offer channel quality and operational reality all interact. Ability to write clear requirements for product and engineering while also understanding why those requirements matter commercially. Familiarity with tools such as Mixpanel GA4 Segment BigQuery Northbeam Google Tag Manager or similar systems. Strong business judgment: you can recommend what to change this week without pretending the data is cleaner than it is.
Strong Fit Signals You can turn a vague funnel problem into a specific event test requirement or design decision. You understand that CRO is not just landing-page polish; it is the operating bridge between spend customer intent product flow and booked revenue. You care about signal integrity as much as conversion lift. You can distinguish real conversion improvement from measurement noise. You can help the growth team decide whether to scale hold fix tracking or fix the funnel first.
This Role Is Not For Someone Who Is only a visual designer with no measurement depth. Is only an analyst with no product UX or funnel judgment. Runs tests without defining the decision the test is meant to inform. Cannot collaborate directly with product and engineering. Does not understand how funnel signal affects paid acquisition CAC and budget confidence.
Why This Role Matterswe cannot scale profitable acquisition if the company cannot trust what happens after a click. Google Meta TikTok lifecycle and agency decisions all depend on whether the funnel is measurable understandable and improvable.This person will help our company turn intake and measurement from a temporary coverage problem into a growth capability: a system that shows where customers are dropping which signals are trusted what needs to be built and when the business can confidently scale spend.
About Softobiz Technologies
Softobiz Technologies is a technology and product services company headquartered in India operating Global Capability Centers (GCCs) for leading international clients across healthcare fintech and enterprise software. Our GCC model enables world-class talent in India to work directly within the product and engineering teams of our global partners contributing meaningfully to product strategy growth and operations.
Employment Type : Full Time
Experience: years
Vacancy: 1