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Zynga
Senior User Acquisition ManagerZynga • Bengaluru / Bangalore
Senior User Acquisition Manager

Senior User Acquisition Manager

Zynga • Bengaluru / Bangalore
10 days ago
Job description
  • Create and manage new user acquisition, and retargeting campaigns on paid social (i.e. Facebook, Google, Snapchat, TikTok) and ad network platforms (i.e. Unity, Applovin, Vungle)
  • Lead the optimization efforts across creative, geo, platform, and channel to maximize returns and scale products and deliver performance at scale.
  • Develop relationships with advertising partners and networks to test new traffic sources
  • Conduct industry research and present actionable findings
  • Collaborate with engineers and ML engineers to identify opportunities for automation and process improvements
  • Drive innovation on game division level investments
  • Support the creative direction of our advertising asset needs to ensure top performance

What You Bring:

  • 4-6 years of experience managing mobile growth marketing campaigns.
  • Experience managing marketing campaigns with Facebook, Google, Apple, Paid Social and other ad networks and DSPs.
  • Experience in using advanced and privacy safe mobile measurement approaches such as SKADnetwork, Google Privacy Sandbox and Media Mix tools is a plus.
  • Blend of creativity and metrics-driven approach to problem solving.
  • Experience managing seven-figure marketing budgets.
  • Experience scaling UA campaigns worldwide.
  • Passion for mobile games is a must.
  • Strong Excel and SQL skills required.
  • Strong analytical and reporting skills.
  • Passion for and experience with using emerging technologies
  • Collaborative personality that thrives in a highly cross functional, cross-cultural environment
  • Ability to prioritize and meet deadlines in a fast-paced environment
  • Comfortable working in a fast-paced and highly dynamic environment.


Skills Required
Sql, Excel, Reporting Skills, Mobile Games, Marketing Budget
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Senior User Acquisition Manager • Bengaluru / Bangalore