Brand Partnerships & Licensing Manager

The Role

As Brand Partnerships Manager, you'll take the brand off the screen and into the real world — building relationships, running experiences, and growing a community that trusts and champions the brand.

You'll report to the Brand Head and work closely with founders, design, and growth teams. It's a broad, build-as-you-go role — the areas below are the core of it, but you'll wear multiple hats and take on whatever helps the brand grow.

What You'll Own

B2B Partnerships

Identify and pursue collaboration opportunities with relevant institutional, gifting, and complementary brand partners.

Own the full partnership lifecycle — outreach, pitching, negotiation, contracting, and execution.

Track partnership performance and report on reach, engagement, and business impact.

Offline Events & Activations

Plan and execute pop-ups, on-ground activations, and brand experiences from concept to delivery.

Manage vendors, venues, budgets, and timelines for each activation.

Ensure every offline touchpoint reflects brand and quality standards.

Community Building

Design and run referral, ambassador, and co-creation programs that turn customers into advocates.

Build direct relationships with power users and loyal customers.

Feed community feedback and insights back into product, design, and brand decisions.

Online Reputation Management (ORM)

Monitor reviews, comments, and mentions across marketplaces, social platforms, and Google.

Respond promptly and thoughtfully to protect brand trust and turn complaints into resolved, positive outcomes.

Flag recurring issues to relevant teams and track resolution.

Cross-Functional Support

Collaborate with the brand team on campaigns, launches, and other marketing initiatives as needed.

Work closely with design and growth teams to ensure consistency across online and offline brand experiences.

Who You Are

2+ years of experience in partnerships, brand marketing, community management, business development, or events.

A strong relationship-builder who can pitch a partner, brief an agency, and run an event with equal ease.

A confident negotiator who can close win-win deals on terms, pricing, and scope without leaving value or the relationship on the table.

Sharp brand instincts and strong attention to detail.

Comfortable operating with ambiguity and building processes where none exist yet.

Skills Required
community building