Company Description HOK BEAUTY PRIVATE LIMITED is part of the Kanvar Group, a leading importer and distributor of international skincare and beauty brands established in 2012. Incorporated in 2017, HOK Beauty focuses on offering high-quality international makeup products at competitive prices to the Indian market. The company represents exclusive brands such as Makeup Revolution (London), L.A Girl (USA), Wet n Wild (USA), L.A Colors (USA), Milani (USA), Eveline (Poland), Lamel (Poland), and more. Led by a director with strong academic credentials in marketing and chemical engineering, the group has also launched a beauty and skincare brand emphasizing natural, vegan, and cruelty-free ingredients. Applicants can expect to join a fast-growing, professionally managed organization in the beauty and cosmetics sector.
We are seeking a passionate and detail-oriented Assistant Brand Manager – Makeup & Skincare to support brand growth, marketing initiatives, and product strategy. The ideal candidate should have a strong understanding of the beauty industry, consumer trends, and brand-building activities, with the ability to coordinate across teams and execute campaigns effectively.
Key Responsibilities
- Assist in developing and executing brand strategies for makeup and skincare categories.
- Support end-to-end brand management activities, including product positioning, launches, campaigns, and promotions.
- Conduct market research to understand consumer behavior, beauty trends, competitor activities, and category growth opportunities.
- Coordinate new product launches, including product planning, packaging, content development, and go-to-market execution.
- Work closely with creative, marketing, e-commerce, sales, and operations teams to ensure smooth execution of brand initiatives.
- Manage product catalogues, descriptions, claims, images, and brand communication across online platforms.
- Assist in planning and executing digital marketing campaigns, influencer collaborations, and promotional activities.
- Analyze sales reports, campaign performance, customer feedback, and market insights to identify growth opportunities.
- Monitor competitor products, pricing, launches, and marketing strategies.
- Support brand storytelling and ensure consistent brand communication across all channels.
- Coordinate with internal and external stakeholders for timely execution of projects.
- Track product performance and recommend improvements based on customer insights and market trends.
Required Skills & Qualifications
- Bachelor's/Master's degree in Marketing, Business Administration, or a related field.
- 2–4 years of experience in brand management, marketing, e-commerce, or beauty/personal care industry.
- Strong interest and understanding of makeup, skincare, and beauty trends.
- Experience in product launches, campaign management, and digital marketing.
- Strong analytical skills with the ability to interpret market and sales data.
- Excellent communication, coordination, and project management skills.
- Creative mindset with attention to detail and brand aesthetics.
- Ability to manage multiple projects in a fast-paced environment.
Preferred Experience
- Experience working with beauty, cosmetics, skincare, or personal care brands.
- Understanding of e-commerce platforms, D2C brands, and online consumer behavior.
- Experience managing influencer marketing, social media campaigns, or marketplace activities.
Key Performance Indicators (KPIs)
- Successful execution of brand campaigns and launches.
- Growth in brand awareness and customer engagement.
- Product performance and sales growth.
- Campaign effectiveness and ROI.
- Improvement in customer feedback and brand perception.
- Timely execution of marketing initiatives.
Please share your CV at
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Skills Required
Market Research, Digital Marketing, Marketing, Analytical Skills, e-commerce, Campaign Management, Brand Management
