City Retail and Marketing Lead

Roles and Responsibilities:

Retail Operations & Sales:

• Drive retail sales performance across all city outlets to meet revenue targets.
• Monitor daily store operations to ensure high operational efficiency and customer service standards.
• Ensure consistent brand presentation, merchandising, and service delivery across all locations.
• Analyze sales data to identify trends, opportunities, and areas for improvement.
• Marketing & Brand Execution:
• Localize and implement national marketing campaigns tailored to the city s consumer base.
• Plan and execute city-specific marketing initiatives, partnerships, activations, and events.
• Coordinate with digital and offline channels to increase brand engagement.
• Build and maintain relationships with key local vendors, agencies, and influencers.

Customer Experience:

• Ensure a consistent and superior customer experience across all retail touchpoints.
• Collect and act on customer feedback to improve services and offerings.

Team Management:

• Lead, train, and motivate a team of ASM/ store managers and retail staff.
• Set clear goals and KPIs for performance and ensure continuous development.

Reporting & Insights:

• Provide timely reports on retail KPIs, marketing campaign performance, and city-level insights.
• Offer strategic input to the central team on potential opportunities and challenges in the city.

Skills We are looking For:

• 5+ years of experience in retail and D2C marketing,
• Strong understanding of the local market and customer behavior.
• Excellent communication, leadership, and analytical skills.
• Ability to work in a fast-paced, target-driven environment
• Experience in launching new stores or market entry.
• Prior experience with D2C startups or omnichannel brands.

Skills Required
Customer Engagement, Digital Marketing, Market Analysis, Sales Forecasting, Brand Management