Deloitte- Adobe Target

Key skills required:

• 3 Years of experience in working Adobe Target as a business analyst/ business consultant
• Conduct discovery workshops to understand personalization use cases, user journeys.
• Create optimization roadmap: mapping business objectives and use cases to Target capabilities
• Ability to recommend new personalization and optimization use cases and relevant metrics, and translate these to Adobe Target Test planning: Wireframing, designing, planning the implementation for tests
• Hands on experience in planning and configuring Adobe Target activities, as well as analyzing and reporting test results.
• Enablement of business users on best practices for Adobe Target

Skills Required:

• Hands on experience in Adobe Target is a must including Form-Based Experience Composer, VEC, creating different Target activities like A/B Activity, MVT, XT activities etc., setting up audiences in Target, conducting activity QA, analysing and reporting test results etc.
• Hands on experience in setting up different types of campaigns as well as KPI's based on customer needs
• Understand concepts of HTML, Javascript, CSS
• Knowledge of statistical concepts, data analysis
• Familiarity with personalization and optimization needs of at least 1 industry (Financial Services, retail, Manufacturing etc.)
• Should have good communication skills and have handled client interaction
• Ability to analyze complex personalization problems and find data driven solutions.