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Chandigarh University - HR Department
Paid Ads ManagerChandigarh University - HR Department • mohali district, india, India
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Paid Ads Manager

Paid Ads Manager

Chandigarh University - HR Department • mohali district, india, India
13 days ago
Job description

Job Description – Paid Ads Manager

Position: Paid Ads Manager

Department: Digital Marketing

Location: Mohali Campus

Experience: 4–6 Years

Preferred: Immediate Joiner

Job Summary

We are looking for a results-driven Paid Ads Manager to plan, execute, and optimize digital advertising campaigns across multiple platforms. The ideal candidate should have expertise in performance marketing, campaign optimization, lead generation, and data-driven decision-making to maximize ROI and achieve business objectives.

Key Responsibilities

  • Plan, execute, and optimize paid advertising campaigns across Google Ads, Meta (Facebook & Instagram) Ads, LinkedIn Ads, and YouTube Ads .
  • Manage campaign budgets and improve performance through effective ROAS and CPL optimization.
  • Perform keyword research, audience segmentation, competitor analysis, and campaign strategy development.
  • Track campaign performance using Google Analytics 4 (GA4), Google Tag Manager (GTM), Meta Pixel , and other analytics tools.
  • Generate performance reports and provide actionable insights to improve campaign effectiveness.
  • Conduct A/B testing for ad creatives, landing pages, and campaign strategies.
  • Collaborate with content, creative, and marketing teams to develop high-performing campaigns.
  • Stay updated with the latest digital marketing trends, platform updates, and best practices.

Required Skills

  • Hands-on experience in Google Ads and Meta Ads Manager .
  • Strong knowledge of GA4, GTM, Google Search Console , and conversion tracking.
  • Experience in remarketing, A/B testing, and campaign optimization .
  • Strong analytical and data interpretation skills.
  • Ability to monitor KPIs and optimize campaigns for lead generation and ROI.
  • Excellent communication and stakeholder management skills.

Preferred Qualifications

  • Bachelor's degree in Marketing, Business, Digital Marketing, or a related field.
  • Google Ads and Meta Blueprint certifications will be an added advantage.
  • Experience in the Education/EdTech industry is preferred.


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Paid Ads Manager • mohali district, india, India

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