Require a Senior Performance Marketing Manager in Mumbai

Job Description

Own end-to-end performance across all paid media channels, including Meta, Google, and emerging platforms

Design, execute, and optimize high-ROI campaigns focused on customer acquisition and retention

Build and scale an in-house media engine to reduce agency dependency and improve campaign agility

Analyze campaign performance using advanced attribution models and data insights to refine strategy

Collaborate cross-functionally to align media strategy with broader business goals and product launches

Continuously test, iterate, and scale creative, audience targeting, and bidding strategies

Requirements

• Proven experience managing paid media campaigns with a focus on ROAS and customer acquisition
  
• Expertise in Meta Ads Manager, Google Ads, and performance analytics tools (e.g., GA4, Looker Studio)
  
• Strong analytical mindset with ability to interpret complex data and drive actionable insights
  
• Experience building and scaling in-house media teams or systems
  
• Proficiency in A/B testing, attribution modeling, and campaign optimization
  
• Ability to communicate results and strategy clearly to stakeholders at all levels
  

Requirements
IDEAL PROFILE: The Fashionista: 3–5 years of experience specifically handling fashion, beauty, or lifestyle accounts in a creative agency. Portfolio Depth: A book that shows you can write everything from a witty one-liner for a meme to a soulful brand manifesto. Storytelling Instinct: Ability to take a product (like a pair of jeans) and build a 10-part content series around the "feeling" of wearing them. Platform Native: Deep understanding of how copy performs differently on LinkedIn vs. Instagram vs. Twitter/X.