Job descriptionJob Description – Paid Ads Manager Position: Paid Ads Manager Department: Digital Marketing Location: Mohali Campus Experience: 4–6 Years Preferred: Immediate Joiner Job Summary We are looking for a results-driven Paid Ads Manager to plan, execute, and optimize digital advertising campaigns across multiple platforms. The ideal candidate should have expertise in performance marketing, campaign optimization, lead generation, and data-driven decision-making to maximize ROI and achieve business objectives. Key Responsibilities - Plan, execute, and optimize paid advertising campaigns across Google Ads, Meta (Facebook & Instagram) Ads, LinkedIn Ads, and YouTube Ads. - Manage campaign budgets and improve performance through effective ROAS and CPL optimization. - Perform keyword research, audience segmentation, competitor analysis, and campaign strategy development. - Track campaign performance using Google Analytics 4 (GA4), Google Tag Manager (GTM), Meta Pixel, and other analytics tools. - Generate performance reports and provide actionable insights to improve campaign effectiveness. - Conduct A/B testing for ad creatives, landing pages, and campaign strategies. - Collaborate with content, creative, and marketing teams to develop high-performing campaigns. - Stay updated with the latest digital marketing trends, platform updates, and best practices. Required Skills - Hands-on experience in Google Ads and Meta Ads Manager. - Strong knowledge of GA4, GTM, Google Search Console, and conversion tracking. - Experience in remarketing, A/B testing, and campaign optimization. - Strong analytical and data interpretation skills. - Ability to monitor KPIs and optimize campaigns for lead generation and ROI. - Excellent communication and stakeholder management skills. Preferred Qualifications - Bachelor's degree in Marketing, Business, Digital Marketing, or a related field. - Google Ads and Meta Blueprint certifications will be an added advantage. - Experience in the Education/EdTech industry is preferred.