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Growth Manager - Meta

Growth Manager - Meta

KashaKozhikode, IN
4 hours ago
Job description

Kasha is a global platform designed to empower small business owners, solopreneurs, and freelancers by providing an all-in-one tool to start, run, and grow their businesses. We address the inefficiencies of fragmented tools and multiple subscriptions by offering a seamless solution that integrates company formation, banking, invoicing, client management, website building, and more.

About the Role

We are seeking a Growth Manager – Meta with proven experience in SaaS or Fintech, driving growth through Meta Ads (Facebook & Instagram). You’ll own the strategy, execution, and optimization of performance campaigns, with a strong focus on SMB customer acquisition. This role is highly analytical, fast-paced, and results-driven - perfect for someone who thrives on scaling campaigns with precision and creativity.

Key Responsibilities

  • Plan, launch, and optimize Meta campaigns across Facebook and Instagram (including Conversion, Retargeting, and Lookalike audiences).
  • Develop a weekly testing roadmap (audiences, creatives, bidding strategies, funnels).
  • Monitor and optimize daily budget pacing and maintain CPA targets.
  • Conduct monthly competitor benchmarking for CPM, CTR, creatives, and targeting approaches.
  • Collaborate with Content & Design teams to create compelling ad creatives aligned with SMB messaging.
  • Ensure landing pages and funnels are aligned with campaign intent (with Funnel / UX teams).

Requirements

  • 3–5 years of hands-on experience managing Meta Ads campaigns at scale.
  • Proven track record running SMB-focused campaigns in Fintech or SaaS.
  • Strong knowledge of Meta Ads Manager, Conversion API, Pixel tracking, and attribution models.
  • Analytical skills with experience using Google Analytics, Meta Insights, and BI tools.
  • Familiarity with creative testing, funnel analysis, and remarketing strategies.
  • Excellent collaboration skills with growth, content, and design teams.

    • Preferred Qualifications

  • Experience in multi-channel growth marketing (Google Ads, , YouTube, etc.).
  • Knowledge of marketing automation, CRO, and lifecycle funnels.
  • Ability to manage external agencies or contractors when required.
  • Why Join Us :
  • Opportunity to work with cutting-edge technologies and modern development practices.
  • Collaborative and innovative work environment.
  • Competitive salary and benefits package.
  • Career growth and professional development opportunities.
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    Growth Manager • Kozhikode, IN