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Suryam International Private Limited
Meta Ads ExecutiveSuryam International Private Limited • Bhubaneswar
Meta Ads Executive

Meta Ads Executive

Suryam International Private Limited • Bhubaneswar
9 days ago
Job description

Job Summary

We are looking for a performance-driven Meta Ads Executive to manage and optimize advertising campaigns across Facebook and Instagram. The ideal candidate should have hands-on experience in Meta Ads Manager, audience targeting, campaign optimization, and lead generation. The role focuses on driving high-quality leads, maximizing return on ad spend (ROAS), and supporting the company's business growth through data-driven digital marketing strategies.

Key Responsibilities

  • Plan, create, launch, and manage Meta advertising campaigns across Facebook and Instagram.
  • Develop lead generation campaigns for residential, commercial, and industrial solar solutions.
  • Build and optimize campaign structures, ad sets, creatives, and audience targeting.
  • Monitor campaign performance and optimize budgets, bids, placements, and creatives to improve results.
  • Conduct A/B testing for ad creatives, copy, audiences, and landing pages.
  • Set up and manage Meta Pixel, Conversions API (CAPI), and event tracking.
  • Create custom audiences, lookalike audiences, and remarketing campaigns.
  • Collaborate with the creative team to develop engaging ad creatives and compelling ad copy.
  • Analyze campaign performance and prepare weekly and monthly reports with actionable insights.
  • Coordinate with the sales team to improve lead quality and campaign effectiveness.
  • Stay updated with Meta advertising policies, algorithm changes, and industry trends.

Required Qualifications

  • Bachelor's degree in Marketing, Business Administration, Digital Marketing, or a related field.
  • 2–5 years of experience managing Meta (Facebook & Instagram) advertising campaigns.
  • Hands-on experience with Meta Ads Manager.
  • Strong understanding of Meta Pixel, Conversions API (CAPI), and event tracking.
  • Experience in lead generation and conversion-focused campaigns.
  • Proficiency in campaign analysis and performance reporting.
  • Strong analytical, communication, and problem-solving skills.

Key Skills

  • Meta Ads Manager
  • Facebook & Instagram Advertising
  • Lead Generation Campaigns
  • Meta Pixel & Conversions API (CAPI)
  • Audience Targeting & Segmentation
  • Custom Audiences & Lookalike Audiences
  • Remarketing & Retargeting
  • Campaign Budget & Bid Management
  • A/B Testing
  • Conversion Rate Optimization (CRO)
  • Performance Marketing
  • Creative Strategy & Ad Copywriting
  • Data Analysis & Reporting
  • Excel / Google Sheets
  • Looker Studio (Preferred)
  • Google Analytics 4 (GA4)
  • Landing Page Optimization
  • ROI & ROAS Optimization
  • Analytical Thinking & Problem-Solving
  • Communication & Team Collaboration



Skills Required
Performance Marketing
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Meta Ads Executive • Bhubaneswar

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