Public Relations Account Director (Tech)

Job Description

Position Title: Public Relations Account Director – Technology

Reports To: Senior Account Director

Hiring Location: Bangalore

Overview:

As an Public Relations Director in the Technology Practice at AVIAN WE, you will lead high-profile technology accounts and drive strategic communications, client relationships, and the execution of integrated public relations campaigns.

We are looking for an experienced communications professional who can help technology brands tell complex stories in clear, compelling, and unconventional ways. This is an exciting time to join our rapidly growing Technology Practice as we expand our client portfolio and partner with some of the most innovative companies in the industry.

You will be responsible for the day-to-day management and strategic direction of key client accounts, working closely with internal teams to deliver exceptional service. You will ensure that all communications initiatives are aligned with clients' business, brand, and marketing objectives.

This opportunity is ideal for a seasoned PR professional who thrives in a fast-paced environment, understands the evolving technology landscape, and possesses strong leadership, communication, client-management, and strategic-thinking skills.

Key Responsibilities

Client Relationship Management

• Serve as the primary point of contact for senior client stakeholders, building and nurturing trusted, long-term relationships.
• Develop a deep understanding of clients' businesses, technologies, target audiences, industry challenges, and competitive landscapes.
• Provide strategic counsel on corporate communications, brand positioning, product communications, media strategy, executive profiling, thought leadership, and crisis management.
• Lead client meetings, reviews, status calls, presentations, and strategic discussions.
• Ensure timely delivery of agreed-upon projects while maintaining high levels of client satisfaction.
• Identify opportunities to expand existing client mandates and strengthen account relationships.

Strategy and Campaign Development

• Lead the development of comprehensive communication strategies for technology brands across sectors such as enterprise technology, SaaS, artificial intelligence, cybersecurity, fintech, consumer technology, telecom, cloud computing, and emerging technologies.
• Oversee the planning and execution of integrated communications campaigns involving media relations, content development, digital outreach, influencer engagement, events, product launches, and executive communications.
• Translate complex technical information into clear, relevant, and compelling narratives for business, technology, and mainstream audiences.
• Develop communication plans that strengthen brand reputation, build industry credibility, support product adoption, and drive stakeholder engagement.
• Ensure communication strategies are aligned with clients' overall business, marketing, and commercial objectives.
• Use research, data, analytics, and audience insights to evaluate and optimize campaign performance.
• Contribute to new-business development, including research, strategy development, proposal creation, pitch presentations, and client meetings.

Team Leadership and Development

• Manage, guide, and mentor a team of PR professionals, including managers, executives, and interns.
• Provide clear direction, regular feedback, and development opportunities to support individual and team growth.
• Allocate responsibilities effectively and ensure appropriate staffing across client accounts.
• Foster a collaborative, accountable, and high-performance working environment.
• Encourage strategic thinking, creativity, innovation, and proactive client service within the team.
• Lead by example by maintaining high standards of quality, professionalism, responsiveness, and integrity.

Media Relations and Technology Expertise

• Develop and maintain strong relationships with technology, business, startup, trade, financial, and mainstream journalists.
• Build relationships with industry analysts, influencers, commentators, podcasters, and other relevant stakeholders.
• Secure impactful media opportunities across print, broadcast, digital, social, and industry platforms.
• Guide teams on media pitching, story development, news-jacking, commentary opportunities, and proactive media engagement.
• Stay updated on developments across the technology ecosystem, including market trends, regulatory changes, funding activity, innovation, and emerging technologies.
• Provide clients with timely insights, strategic recommendations, and communication opportunities based on industry developments.
• Support clients during sensitive situations, including data-security incidents, service disruptions, regulatory matters, leadership changes, and reputational issues.

Content and Thought Leadership

• Oversee the development of high-quality content, including press releases, media pitches, opinion articles, briefing documents, messaging frameworks, executive profiles, case studies, speeches, and presentations.
• Develop thought-leadership platforms for senior executives and subject-matter experts.
• Ensure that technical content is accurate while remaining engaging and accessible to the intended audience.
• Maintain consistency in brand messaging across communication channels and stakeholder groups.

Financial and Project Management

• Oversee account budgets, timelines, deliverables, staffing, and resource allocation.
• Ensure campaigns and projects are delivered within the agreed scope, timelines, and budget.
• Monitor account profitability through effective resource management, billing, utilization, and scope-of-work tracking.
• Identify and address scope changes, operational risks, and delivery challenges proactively.
• Track and report campaign performance using relevant metrics such as media coverage, message penetration, share of voice, engagement, sentiment, website traffic, leads, and overall business impact.
• Provide regular performance updates and strategic recommendations to clients and internal leadership.

Qualifications

Experience

• Minimum of 8 years of experience in public relations or strategic communications, with significant exposure to technology clients.
• Proven experience managing and growing client relationships within the technology sector.
• Strong understanding of the technology media landscape and the ability to communicate complex products and solutions effectively.
• Demonstrated experience in leading integrated communication campaigns across traditional, digital, and social media.
• Experience handling corporate communications, product communications, executive profiling, and thought-leadership programmes.
• Prior experience managing and mentoring teams, with a strong focus on professional development and performance.

Skills

• Strong expertise in media relations, including story development, pitching, securing coverage, and managing sensitive communication situations.
• Excellent written and verbal communication skills.
• Ability to simplify technical concepts and develop compelling narratives for different audiences.
• Strong strategic-thinking and problem-solving capabilities.
• Ability to translate business and marketing objectives into actionable communications strategies.
• Excellent presentation, negotiation, and stakeholder-management skills.
• Strong project-management skills, with the ability to manage multiple accounts and priorities simultaneously.
• Commercial awareness and an understanding of account profitability, resource planning, and business development.
• Proficiency in PR tools, media databases, analytics platforms, and media-monitoring solutions.

Education

• Bachelor's degree in Public Relations, Communications, Journalism, Marketing, Business, Technology, or a related field.
• A master's degree or relevant professional qualification will be an advantage.

Preferred Qualifications

• Established relationships with technology, business, startup, and trade media.
• Experience working with enterprise technology, SaaS, artificial intelligence, cybersecurity, fintech, telecom, consumer technology, or emerging-technology brands.
• Experience in brand communications, corporate reputation, digital marketing, social media, or integrated communications.
• Experience working with founders, CXOs, technology leaders, and subject-matter experts.
• Exposure to new-business development and agency pitch processes.

Equal Opportunity Statement

Equal Opportunity

AVIAN We. provides equal employment opportunities and does not discriminate against any employee or applicant based on age, race, colour, religion, gender, national origin, disability, sexual orientation, gender identity, marital status, or any other legally protected status.

Diversity and Inclusion

AVIAN We. values a diverse and inclusive workforce and is committed to creating a workplace where everyone can thrive. We promote an environment in which diverse people, perspectives, experiences, and ideas are welcomed, respected, and valued.

Diversity includes differences in race, religion, gender, age, lifestyle, ethnic background, sexual orientation, experiences, perspectives, and ideas.

To know more about the company, visit www.avianwe.com.

Skills Required
Client Relationship Management, Communication Strategies, Media Relations, strategic communications, Project Management, Content Development, Influencer Engagement