AI Video Producer & Content Creator

Job Description

Job Title: Video Producer (Performance Marketing)

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Role Overview

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We’re looking for a Video Producer who can take complete ownership of end-to-end video production for performance marketing, lead generation, brand awareness, and pre-sales campaigns. This role demands a strong blend of creative thinking, production execution, and operational efficiency.

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You will be responsible for translating marketing objectives into high-performing video assets—delivered at speed, scale, and quality.

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Key Responsibilities

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1. Project Ownership

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• Take complete ownership of video/ad projects from brief to final delivery
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• Understand campaign objectives (performance, lead gen, awareness) and align video output accordingly
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• Ensure timely delivery with high production and storytelling standards
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2. Pre-Production Planning

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• Break down scripts and concepts into actionable production plans
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• Plan shoots including location, casting, props, schedules, and crew requirements
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• Collaborate with marketing and content teams to refine scripts for video effectiveness
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3. Production Execution

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• Lead and manage shoots on-ground or remotely
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• Direct talent and coordinate with cinematographers to achieve desired visual output
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• Ensure efficient use of time, resources, and crew during production
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4. Post-Production Supervision

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• Work closely with editors and motion designers to shape the final output
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• Ensure videos are optimized for performance (hooks, pacing, retention, CTA integration)
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• Maintain consistency in brand tone, quality, and messaging
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5. Cross-Functional Collaboration

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• Collaborate with:
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• Cinematographers
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• Production Coordinators
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• Editors & Motion Designers
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• Marketing & Performance Teams
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• Act as the central point of communication across all stakeholders
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6. Performance-Driven Content Approach

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• Continuously iterate based on performance metrics (CTR, watch time, conversions)
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• Bring a content-creator mindset to scale production without compromising quality
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• Stay updated with trends in ad creatives, short-form content, and digital storytelling
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Required Skills & Qualifications

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• 3–6+ years of experience in video production, preferably in ads or digital content
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• Strong understanding of performance marketing creatives and video funnels
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• Hands-on experience in managing end-to-end video production workflows
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• Ability to manage multiple projects simultaneously under tight deadlines
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• Strong storytelling, visual sense, and attention to detail
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• Excellent communication and team collaboration skills
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Good to Have

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• Experience in EdTech or D2C performance marketing
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• Understanding of platform-specific content (Meta, YouTube, Instagram, etc.)
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• Basic knowledge of editing/motion tools (Premiere Pro, After Effects)
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• Experience working with high-volume content pipelines
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What Success Looks Like

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• Consistently delivering high-performing video ads
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• Efficient turnaround time across multiple projects
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• Strong coordination across teams with minimal friction
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• High ownership with minimal supervision
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