Product Growth manager

About Wippi

At Wippi, we are building India's first AI-companion for children. Wippi is a physical storytelling player that brings imagination and curiosity to learning and playing with AI.

No screens. No scrolling. Just a child, a story, and a world that opens up every time they press play. We are building an ecosystem that puts childhood wonder, imagination, and learning before engagement metrics, shaping the future of healthy, screen-free childhood experiences.

About the Role

At Wippi, we don't see growth as marketing, we see it as a product problem.

We are seeking a Product Growth Manager (D2C) who is profoundly curious, deeply analytical, and obsessed with understanding user behavior. Your mission will be to continuously optimize how customers discover, buy, use, and come back to Wippi.

Sitting at the intersection of product, data, and buying psychology, you will build and iterate on the engine that drives user acquisition and retention. If you think like a product manager rather than just a marketer, love rapid experimentation, and want to own growth like a founder, this role is for you.

Key Responsibilities

1. Shopify Storefront & CRO: Own the end-to-end Wippi Shopify website. Continuously drive conversion rate optimization (CRO) to turn high-intent traffic into happy customers.
2. Rapid Experimentation Engine: Formulate hypotheses and ship rigorous A/B tests every single week across Product Detail Pages (PDPs), landing pages, pricing structures, bundle offers, and the checkout flow. Measure and report their direct impact.
3. CRM & Lifecycle Journeys: Design, build, and optimize automated CRM journeys (Email, WhatsApp, Push Notifications) to improve user activation, retention, repeat purchases, and future subscription loops.
4. User Behaviour & Funnel Analysis: Deep-dive into web funnels, heatmaps, session recordings, and analytical data to uncover friction points and identify untapped growth opportunities.
5. Cross-functional Collaboration: Partner closely with Core Product, Engineering, and Design teams to implement seamless user experiences across both the D2C website and the parent-facing companion application.

Required Skills & Experience

1. 3–4 years of experience in Growth, Product Management, D2C, or the Consumer Internet space, operating in a fast-paced startup environment.
2. Data-Driven Problem Solver: You love solving complex problems using hard data and qualitative customer insights rather than gut feeling.
3. Tech Stack Fluency: Direct, hands-on experience working with Shopify, Google Analytics 4 (GA4), and behavioral tools like Hotjar/Microsoft Clarity.
4. CRM Tooling Expertise: Experience setting up event-triggered communication funnels in modern CRM platforms (e.g., Klaviyo, WebEngage, Clevertap, or similar).
5. AI & Low-Code Savvy: Highly comfortable leveraging modern AI tools and no-code/low-code builders to rapidly build, deploy, and test low-fidelity growth hacks and internal MVPs.
6. Foundational PM Skills: Excellent communication, strong wireframing capabilities, and the structural thinking required to write sharp growth experiments and align multidisciplinary teams.

Who You Are

1. Growth as a Product: You don't just focus on top-of-funnel traffic; you care about the entire user journey, from initial landing to long-term digital/physical retention.
2. Founder Mentality: You possess a strong sense of extreme ownership. You thrive in ambiguous, fast-moving environments and are excited about building a category-defining consumer brand.
3. Deep Customer Empathy: You enjoy digging into the psychology of our users—understanding exactly what makes a parent trust a premium screen-free device for their child.
4. Bias for Action: You prefer shipping, testing, and learning quickly over long, drawn-out alignment meetings. You believe in continuous improvement.

Location & Type

• Location: Bangalore (Koramangala)
• Type: Full-time | On-site | 6 days working

Skills Required
Shopify