Script writer- Product Ads

Job description

ABOUT CRETIKPANDA 🐼

We’re a fast-growing e-commerce brand house, building and scaling our brands from scratch.

From viral video ads and social-first storytelling to AI-powered editing workflows — we do everything in-house.

Our mission is simple: create content that people love, share, and can’t scroll past. 🚀

ABOUT THE ROLE

We are looking for a creative and performance-driven Script Writer who can craft engaging and high-converting scripts for product advertisements on platforms like Facebook and Instagram. The ideal candidate understands audience psychology, hooks, and storytelling that drives conversions.

RESPONSIBILITIES

• Write compelling scripts for short-form video ads (15–60 seconds)
• Create scroll-stopping hooks within the first 3–5 seconds
• Develop scripts focused on product benefits, problem-solving, and storytelling
• Collaborate with the marketing and creative team for ad concepts
• Adapt scripts based on performance data and feedback
• Write in multiple tones (Hinglish, direct response)
• Stay updated with current ad trends and viral formats
• Handle, guide and give training to juniors or interns working under you.

REQUIREMENTS

• Strong command of English and Hindi (Hinglish preferred)
• Basic understanding of performance marketing and ad funnels
• Ability to write crisp, engaging, and conversion-focused content
• Creative mindset with attention to detail
• Prior experience in ad scripts, content writing, or similar roles is a must

PREFERRED SKILLS

• Understanding of consumer psychology and buying triggers
• Knowledge of hooks and CTA writing
• Ability to analyse winning ads and replicate frameworks

Location: Rohini Sector 18

Salary: ₹25,000 – ₹35,000

Experience: Minimum 1 year