VP Marketing

This role is for one of the Weekday's clients Min Experience: 8+ years Location: Kolkata, West Bengal, India JobType: full-time We are looking for an experienced and data-driven Vice President of Marketing to lead and scale our marketing organization. This leadership role is ideal for a strategic thinker who has successfully built high-performing marketing teams, driven customer acquisition at scale, and delivered measurable business growth through innovative marketing initiatives. As VP Marketing, you will own the end-to-end marketing strategy, with a strong focus on Performance Marketing and Growth Marketing. You will be responsible for accelerating customer acquisition, improving retention, optimizing marketing ROI, and building a scalable growth engine. Working closely with Product, Sales, Analytics, and Leadership teams, you will define the company's go-to-market strategy, manage marketing budgets, and create campaigns that drive sustainable revenue growth. The ideal candidate combines analytical thinking with creative problem-solving, possesses deep expertise in digital marketing channels, and has a proven ability to lead marketing organizations in fast-paced, high-growth environments. Requirements Key Responsibilities - Develop and execute a comprehensive marketing strategy aligned with overall business objectives and revenue goals. - Lead all performance marketing initiatives across paid search, paid social, display, affiliate, influencer, and emerging digital acquisition channels. - Build and optimize scalable growth marketing programs focused on customer acquisition, activation, engagement, retention, and lifetime value. - Own marketing budgets, forecast spend, and maximize return on investment through continuous experimentation and optimization. - Define customer segmentation, targeting, and positioning strategies using data-driven insights. - Collaborate closely with Product, Sales, Customer Success, and Analytics teams to develop successful go-to-market strategies for new products and features. - Establish marketing KPIs, dashboards, attribution models, and reporting frameworks to measure campaign effectiveness. - Drive conversion rate optimization through landing page testing, funnel analysis, customer journey improvements, and A/B experimentation. - Lead brand-building initiatives while maintaining a strong focus on measurable business outcomes. - Recruit, mentor, and develop high-performing marketing teams, fostering a culture of innovation, accountability, and continuous learning. - Stay informed about emerging marketing technologies, consumer trends, competitive landscapes, and evolving digital channels to maintain a competitive advantage. Requirements Must-have Skills - Extensive experience in Performance Marketing across major digital advertising platforms including Google Ads, Meta Ads, LinkedIn, and other paid acquisition channels. - Strong expertise in Growth Marketing, customer lifecycle management, acquisition funnels, experimentation frameworks, and data-driven decision-making. - Proven track record of scaling customer acquisition while maintaining efficient customer acquisition costs and maximizing marketing ROI. - Experience managing multi-million-dollar marketing budgets with strong analytical and financial planning capabilities. - Deep understanding of attribution models, marketing analytics, conversion optimization, and campaign performance measurement. - Hands-on experience with CRM platforms, marketing automation tools, analytics solutions, and performance tracking systems. - Exceptional leadership, communication, stakeholder management, and cross-functional collaboration skills. Good-to-have Skills - Experience working in D2C businesses with a strong understanding of digital customer journeys and omnichannel marketing strategies. - Broader expertise across Marketing functions including brand strategy, content marketing, product marketing, public relations, partnerships, and customer engagement initiatives. - Familiarity with AI-powered marketing tools, predictive analytics, personalization strategies, and modern MarTech ecosystems. - Experience leading marketing functions within high-growth startups or rapidly scaling technology companies. Preferred Qualifications - Bachelor's degree in Marketing, Business Administration, Economics, or a related discipline. An MBA or equivalent postgraduate qualification is preferred. - 8–20 years of progressive experience in marketing leadership, with demonstrated success in scaling growth and delivering measurable business impact. - Proven ability to build high-performing teams, influence executive stakeholders, and align marketing initiatives with organizational objectives. - Strong commercial acumen, strategic thinking, and a passion for leveraging data to drive sustainable business growth.