National Sales Manager - IVF Products

Job Description

Location: Mumbai (Head Office)

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Reports To Country Manager – Esco Medical & Allwin Medical Devices, India

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Team: Leads a team of Regional/Area Sales Managers and Business Development Executives across India

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Travel: Extensive domestic travel (approx. 50–60%) across IVF centres, hospitals, and distributor markets

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ABOUT US

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Esco Medical and Allwin Medical Devices are part of the Esco Lifesciences Group, a global life sciences and healthcare technology company. Esco Medical designs and manufactures advanced ART (Assisted Reproductive Technology) capital equipment, including the MIRI time-lapse incubator platform used by leading IVF centres worldwide. Allwin Medical Devices complements this with a comprehensive portfolio of IVF consumables. Together, the two brands support IVF clinics and hospitals across India with a full-spectrum solution — from capital equipment to daily-use consumables — backed by clinical training and after-sales service.

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As the India business scales toward its FY26–FY29 growth targets, we are building out a stronger national commercial team to deepen clinical relationships, expand geographic coverage, and convert market share from legacy competitors.

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POSITION OVERVIEW

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The National Sales Manager – IVF Products will own the national sales strategy, revenue targets, and team leadership for Esco Medical's ART capital equipment and consumables business in India. This is a high-visibility, individual-contributor-plus-team-leadership role reporting directly to the Country Manager, responsible for driving both new capital equipment placements and recurring consumables revenue across IVF centres, hospital ART units, and fertility chains nationally.

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KEY RESPONSIBILITIES

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• Own and deliver the national sales plan and revenue targets for IVF incubators IVF consumables portfolio.

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• Lead, coach, and performance-manage a team of Regional/Area Sales Managers and Business Development Executives across defined territories.

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• Build and manage direct relationships with key IVF centres, fertility chains, hospital ART departments, embryologists, and clinical directors (KOLs) to drive equipment adoption and consumables pull-through.

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• Manage and develop the distributor network where applicable, including onboarding, target-setting, and performance reviews, while supporting the transition toward a direct/hybrid go-to-market model.

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• Own the capital equipment sales cycle end-to-end — lead generation, clinical demonstrations, tender/quotation management, commercial negotiation, and order closure.

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• Ensure consumables reorder cycles are tracked and grown through structured account management and cross-sell of the entire portfolio.

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• Provide accurate sales forecasting, pipeline reporting, and market intelligence (competitor activity, pricing, new IVF centre openings) to leadership.

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• Collaborate with Marketing, Regulatory, and Service teams on product launches, GeM listings, tenders, and after-sales support to ensure a seamless customer experience.

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• Represent the company at key industry conferences, IVF society events, and clinical workshops.

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• Ensure adherence to pricing policy, credit control norms, and distributor/dealer agreement terms across the country.

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CANDIDATE PROFILE

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Experience & Education

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• 10–15 years of progressive sales experience in the IVF/ART, fertility, or medical devices industry, with at least 3–5 years in a national or multi-regional sales leadership role.

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• Proven track record of selling capital equipment (preferably ART/embryology, diagnostics, or critical-care medical devices) into hospitals and specialty clinics.

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• Prior experience managing both a direct sales team and a distributor network is strongly preferred.

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• Bachelor's degree in Life Sciences, Biomedical Engineering, or a related field; an MBA or equivalent management qualification is an advantage.

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Skills & Competencies

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• Strong clinical and commercial acumen — able to engage credibly with embryologists, clinicians, and hospital administrators.

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• Demonstrated people-leadership skills, with experience setting territory targets, running performance reviews, and developing a sales team.

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• Sound understanding of tender processes, GeM listings, and institutional/government sales in the medical devices space.

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• Strong negotiation and key-account management skills, including pricing and credit-terms discussions.

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• Data-driven approach to forecasting, pipeline management, and territory planning.

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• Willingness to travel extensively across India.

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WHAT WE OFFER

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• An opportunity to lead the national sales function for a fast-growing, high-visibility segment of the Esco Lifesciences portfolio.

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• A direct reporting line to the Country Manager with significant influence over India go-to-market strategy.

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• Competitive fixed compensation with a performance-linked incentive structure.

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• Access to a global product portfolio backed by strong clinical training and marketing support.