Senior Vice President

Job Title

Global Head of Influencer Relations – Industry Analysts & Sourcing Advisors

Location: Mumbai/ Hyderabad/Hybrid

Reporting To: Chief Marketing Officer

Seniority Level: Director/ Senior Director/ Vice President/ Sr. Vice President

About the Role

We at QualityKiosk are seeking a strategic and relationship-driven Head of Analyst & Advisory Relations to lead engagement with industry analysts (Gartner, Forrester, IDC, ISG, HFS, Everest Group, NelsonHall, etc.) and advisory firms that influence enterprise buying decisions in the IT services and technology space. This role is critical to shaping how the firm is perceived in the market, driving inclusion and favorable positioning in key analyst reports (Magic Quadrants, Waves, PEAK Matrices, etc.), and translating analyst insight into actionable business strategy.

The Head of Influencer Relations is responsible for developing and executing the organization's engagement strategy with key industry analysts and sourcing advisors. This leadership role will build and manage strategic relationships with firms such as Gartner, Forrester, IDC, Everest Group, ISG, HFS Research, NelsonHall, Avasant and other influential advisor communities that shape market perceptions, buying decisions and, competitive positioning.

The role will drive analyst and advisor influence programs to strengthen market visibility, improve rankings and assessments, support business growth, and enhance the organization’s reputation across priority industries, services, and solutions.

Key Responsibilities

Industry Analyst Relations Strategy

• Develop and execute a comprehensive analyst relations strategy aligned with corporate, business unit, and go-to-market objectives.
• Build trusted relationships with leading analysts across target research firms.
• Establish annual engagement plans, briefings, inquiries, advisory sessions, and strategic interactions.
• Ensure consistent and compelling positioning of the company’s capabilities, offerings, innovations, and market differentiation.
• Drive participation in analyst evaluations, market guides, vendor assessments, and industry reports.

Sourcing Advisor Relations

• Develop and manage relationships with sourcing advisors and consulting firms.
• Create advisor engagement programs that increase awareness of the company’s capabilities and strengthen consideration of during sourcing cycles.
• Collaborate with sales and business leaders to identify opportunities influenced by sourcing advisors.
• Ensure advisors have current and differentiated knowledge of company offerings, delivery capabilities, success stories, and innovation initiatives.
• Monitor advisor sentiment and provide actionable insights to leadership teams.

Market Positioning & Influence

• Drive favourable market perception through proactive engagement and executive visibility.
• Influence inclusion and positioning in key analyst reports, market assessments, and provider evaluations.
• Partner with marketing, communications, product, and leadership teams to ensure consistent external messaging.

Leadership & Executive Engagement

• Prepare executives for analyst and advisor briefings, inquiries, and strategic discussions.
• Develop executive-level briefing materials, presentations, talking points, and market insights.
• Facilitate high-impact analyst days, executive roundtables, and advisory events.
• Act as a strategic advisor to senior leadership on analyst and advisor perspectives.

Competitive & Market Intelligence

• Monitor analyst research, advisor feedback, market trends, and competitor positioning.
• Provide regular intelligence reports and influence assessments to leadership teams.

Program Management & Measurement

• Establish KPIs to measure analyst and advisor engagement effectiveness.
• Track share of voice, sentiment, report inclusions, ranking improvements, and advisor influence on pipeline.
• Manage relationships, contracts, and budgets associated with analyst and advisor firms.
• Establish KPIs to measure analyst and advisor engagement effectiveness.
• Track share of voice, sentiment, report inclusions, ranking improvements, and advisor influence on pipeline.
• Manage relationships, contracts, and budgets associated with analyst and advisor firms.
• Build and lead a high-performing analyst and advisor relations team.

Qualifications

Education

• Bachelor’s degree in Business, Marketing, Communications, Public Relations, Technology, or related field.
• MBA or advanced degree preferred.

Experience

• 18+ years of experience in Analyst Relations, Influencer Relations, Sourcing Advisor Relations, or related functions.
• Proven experience managing relationships with major analyst firms including Gartner, Forrester, IDC, Everest Group, ISG, HFS Research, and similar organizations.
• Experience engaging sourcing advisors within the technology and business services ecosystem.
• Demonstrated success influencing analyst evaluations, market reports, and advisor communities.
• Experience working directly with C-level executives and senior business leaders.

Key Competencies

• Executive presence and stakeholder management
• Strategic relationship building
• Industry analyst relations expertise
• Sourcing advisor ecosystem knowledge
• Business and market acumen
• Influencing and negotiation skills
• Program leadership and execution
• Cross-functional collaboration
• Presentation and briefing management

Success Metrics

• Strengthened analyst and advisor relationships across priority firms.
• Improved positioning in analyst reports and market assessments.
• Increased positive analyst and advisor sentiment.
• Growth in sourcing advisor-led opportunities and influenced pipeline.
• Higher executive engagement effectiveness with external influencers.
• Enhance market visibility, credibility, and brand perception.
• Actionable market intelligence driving strategic business decisions.

Ideal Candidate Profile

A seasoned Analyst Relations leader with deep connections across the analyst and sourcing advisor ecosystem, capable of influencing market perception, shaping strategic narratives, and partnering with executives leadership to elevate the company’s reputation and competitive positioning globally.