Digital Manager

Dear Candidate,

We are looking for a social media & Growth Manager to expand the reach to millions of Indian language speakers across India. You will lead the content strategy, digital execution, and a dedicated team to deliver insightful, high-impact content that resonates with the Indian people in different languages. Each Indian languages do have their social media manager, you will be leading that team, plan a strategy, and get it executed through the team. Please find below the job details:

Job Responsibilities

• Strategy: Define and execute a growth roadmap for top Sadhguru Indian-language channels across YouTube, Instagram, Facebook, WhatsApp, and emerging regional-language-centric platforms.
• Content Ownership: Own the content calendar (Long-form, Shorts/Reels, Stories) specifically tailored for native-language-speaking demographics.
• Packaging: Guide scripting, titling, and thumbnail design to maximize CTR, retention, and shares.
• Campaigns: Plan digital campaigns for events and initiatives; explore collaborations with aligned regional creators/influencers.
• Analytics: Use YouTube Studio and Meta analytics to perform A/B testing and continuously improve performance metrics.

Skills/Competencies Required:

• Minimum 3+ years of experience in social media/digital marketing, specifically targeting different Indian language-speaking audiences.
• Proven track record of scaling YouTube channels or social media handles.
• Deep understanding of Indian cultural nuances, audience preferences, and trends.
• Proficiency in YouTube Studio, Meta tools, and data-driven decision-making.

Interested candidates please forward your resume.

Regards,

Priya Rajan

Skills Required
Digital Marketing, Content Strategy