Social Media Marketer - (PM030225)

Social Media Management:

• Be the voice of Whatfix. Manage Whatfix s social media accounts: Linkedin, Twitter, YouTube, Instagram, and Facebook
• Strategize and maintain a social media content calendar for all channels
• Collaborate with key stakeholders and teams including Customer/ Partner Marketing teams, Product marketing teams, Product managers.
• Drive Social Listening by monitoring, listening and responding to relevant social chatter across channels actively

Content Creation:

• Create engaging, original, and visually appealing content for various social media platforms, including text, images, videos, and infographics.
• Collaborate with design and content teams to ensure consistent brand messaging and aesthetics.

Campaign Planning and Execution:

• Plan, execute, and manage social media campaigns to generate buzz, excitement, and attendance for upcoming events.
• Leverage trending topics and relevant industry news to enhance campaign effectiveness.
• Lead and manage creative brand campaigns across Whatfix s social media channels
• Formulate and drive demand generation campaigns using gated Whatfix collaterals

Research and Analyze Industry Trends

• Stay current with emerging social media trends, tools, and best practices to ensure the firm remains at the forefront of online engagement.
• Use social media for researching and analyzing competitive intel

Analytics and Reporting:

• Track and analyze key performance metrics, providing insights on campaign effectiveness, audience growth, and engagement rates.
• Use data-driven insights to refine strategies and improve future campaigns.

What you should have

Must-have:

• Minimum experience of 2-5 years in Social Media
• Proven track record of scaling social media platforms
• Excellent command over written and spoken English, and good interpersonal skills
• Outstanding project management skills

Good- to-Have:

• Familiarity with social media tools (Hootsuite/ HubSpot/ sprout social)
• Experience with Google Analytics and SEO
• Basic Design Expertise (Figma/ Canva)
• Marketing automation platforms
• Excellent interpersonal and relationship-building skills
• Networking aptitude
• Appetite to experiment with new, creative ideas on different platforms

Skills Required
sprout social , Hubspot, Project Managment, hootsuite, Social Media Marketing, Canva, Figma, Google Analytics, Social Media