Senior Executive 1CRM MarCom

FYERS is a tech-first self-funded and profitable stockbroking company redefining the retail trading experience in India since 2015. We have built our trading platforms completely in-house giving us the freedom to innovate fast and deliver features that directly impact traders and investors.

Our AI-powered tools like FIA (FYERS Intelligent Assistant) and FIA GPT are transforming how traders interact with marketsbringing natural language interaction personalized insights and seamless execution capabilities to the forefront. With FYERS you will be part of a team that is pioneering AI capital markets innovation in India.

Requirements

Experience: 35 Years

Location: Bangalore

Department: Marcom - CRM

Role Overview

We are looking for a data-driven CRM Executive who can own end-to-end CRM campaigns from planning and execution to tracking and optimization. The ideal candidate should be hands-on with Clevertap strong in segmentation cohort analysis and capable of translating insights into high-impact user communication across lifecycle stages.

Key Responsibilities

Campaign Planning & Execution

• Plan execute and optimize CRM campaigns across channels such as push notifications in-app messages email SMS and WhatsApp.
  

• Build structured campaign calendars aligned to business goals (activation engagement retention reactivation).
  

• Execute both BAU lifecycle journeys and ad-hoc campaigns (product launches feature nudges market events).
  

Audience Segmentation & Targeting

• Create advanced user segments based on behavioral transactional and lifecycle data.
  

• Design cohorts to analyze user movement across funnels and lifecycle stages.
  

• Continuously refine targeting logic to improve relevance and conversion.
  

Analytics & Performance Tracking

• Track campaign performance using metrics like open rates CTR conversions drop-offs retention uplift etc.
  

• Conduct A/B testing on content timing frequency and channels.
  

• Generate actionable insights from campaign data and user behavior trends.
  

CRM Tool Ownership (CleverTap)

• Own day-to-day operations on CleverTap: campaign setup journeys segmentation dashboards.
  

• Ensure correct event tracking user properties and data hygiene in collaboration with tech/product teams.
  

• Build and maintain lifecycle flows (onboarding activation dormancy reactivation).
  

Collaboration & Process

• Work closely with Product Tech Analytics and Design teams to ensure seamless campaign execution.
  

• Coordinate with content/design teams for copy and creatives.
  

• Document CRM learnings best practices and playbooks.
  

Required Skills & Qualifications

• 35 years of hands-on CRM experience preferably in fintech consumer tech e-commerce or SaaS.
  

• Strong working knowledge of Clevertap (mandatory).
  

• Proven experience in:
  

• Campaign planning & execution
  

• User segmentation & cohort analysis
  

• CRM analytics & reporting
  

• Retention Framework
  

• Comfortable working with large datasets and deriving insights.
  

• Strong understanding of user lifecycle marketing.
  

• Good communication skills with an eye for detail and clarity.
  

Benefits

Step into a workplace where you truly come first. From state-of-the-art fitness facilities and virtual medical consultations to flexible leave designed around your life your well-being is always a priority. Benefit from comprehensive health coverage robust personal accident protection and generous life insurance for you and your loved ones. Your achievements are consistently recognized through meaningful individual and team rewards within a culture grounded in trust and transparency. Advance your career with confidence through clear growth pathways internal mobility opportunities and leadership development programs. Here you dont just build a successful career - you thrive in an environment that values your happiness as much as your ambition.

Required Skills:

Experience in financial research market research or financial content roles. Strong ability to read and interpret SEBI RHPs and financial filings. Good understanding of Indian capital markets including equities IPOs and mutual funds. Strong research discipline with preference for primary source verification. Excellent written communication skills in Hinglish and English. Ability to work under tight deadlines without compromising accuracy. Strong multitasking skills to manage multiple parallel content streams. Good understanding of translating research into engaging video and digital content. Preferred (Nice-to-Have) Skills Prior experience in brokerage fintech or stock market content environments. Familiarity with financial storytelling for YouTube Instagram or investor education platforms. Experience working with market research tools and financial databases.

Employment Type : Full Time
Experience: years
Vacancy: 1