Head - Sales Branded Products

Key Result Areas

Supporting Actions

1. Market Mapping - Geographic and behavioural segmentation
. Analysing market trend/customer behaviour.
. Assessment of scope & scale of opportunity.

. Meet existing customers.
. Identify new customers.
. Attend trade fairs/expos.
. Prepare geographic mapping reports.
. Update reports daily.
. Segregate trial customers.
. Classify customers by value/price focus.
. Plan product approvals.

2. Revenue, Volume & EBITDA

. Deliver business volume, revenue & profitability.
. Price/value management.
. Maximise margins.
. Portfolio management.

3. Business expansion through New Product & application development

. Expand PV trials.
. ACH for Japan.
. Ensure plant utilisation.
. Portfolio management discipline.

4. New Business and market expansion

. Understand customer requirements.
. Network with industry experts.
. Identify niche applications.
. Explore new business models.

5. Develop product adjacencies leading to Chlorine derivatives

. Develop products & vendors.
. Commercialise new products.
. Work with R&D.
. Customer acceptance.

6. Sustainable Growth of Specialty Chemical

. Commercialise new products and hand over to Sales.

7. Customer satisfaction & Feedback

. Product continuity.
. Improve CSI.

8. Develop & motivate team

. Provide direction.
. Develop specialty mindset.
. Train & mentor.
. Training plan.