Performance Marketing Specialist

Performance Marketing Specialist

Location: Chennai, Tamil Nadu

Work Mode: Work From Office

Working Days: Monday to Friday

Shift Timing: 02:00 PM IST to 12:00 AM IST

Scale Campaigns. Solve Growth Challenges. Make Every Click Count.

BigBoost AI is hiring a Performance Marketing Specialist to manage and scale Google Ads campaigns for B2C brands across the US and UK.

We are looking for an ambitious agency professional who enjoys solving performance marketing challenges, working directly with international clients, and delivering measurable business growth through data driven execution.

This is a 100% Individual Contributor role where you will own campaign execution from planning through optimization while collaborating closely with Senior Paid Search Managers and Performance Marketing Managers. If you thrive in a fast paced agency environment and enjoy building high performing campaigns, this role is for you.

What You Will Do

• Manage and optimize Google Ads campaigns for B2C brands across the US and UK.
• Build and execute Search, Shopping, Performance Max, Display, Demand Gen, and YouTube campaigns.
• Independently manage Meta Ads campaigns with a strong understanding of customer acquisition, retargeting, creative testing, and scaling.
• Own campaign planning, execution, optimization, budget allocation, pacing, forecasting, and performance reporting.
• Write compelling Google Search ad copies aligned with user intent, Quality Score improvements, and conversion goals.
• Perform keyword research, search intent mapping, audience planning, and account structuring using industry best practices.
• Continuously improve campaign performance through bid strategies, audience segmentation, creative testing, landing page recommendations, and conversion optimization.
• Monitor and optimize key performance metrics including ROAS, CPA, CAC, Conversion Rate, Impression Share, Quality Score, CTR, CPC, and Auction Insights.
• Build insightful dashboards using Looker Studio while working with Google Analytics 4, Google Tag Manager, Google Merchant Center, and Google Ads Editor.
• Analyse campaign performance to identify growth opportunities and scaling strategies using data driven insights.
• Collaborate with creative, design, analytics, content, and development teams to improve campaign performance.
• Present campaign performance, insights, and optimization recommendations confidently during client discussions.
• Leverage AI tools and automation to improve campaign efficiency, reporting, and workflow productivity.
• Stay updated with the latest Google Ads features, AI capabilities, bidding strategies, automation, and platform innovations.
• Ensure campaign quality, tracking accuracy, attribution, and account hygiene are consistently maintained.

What We Are Looking For

• 3 to 4 years of agency experience managing Performance Marketing campaigns.
• Google Ads should be your strongest advertising platform and is mandatory for this role.
• Proven experience managing B2C campaigns for clients across the US and UK.
• Strong understanding of Search, Shopping, Performance Max, Display, YouTube, Demand Gen, remarketing, audience segmentation, and conversion tracking.
• Hands on experience with Google Analytics 4, Google Tag Manager, Google Merchant Center, Looker Studio, Google Ads Editor, Keyword Planner, and advanced Excel or Google Sheets.
• Ability to independently write high performing Google Search ad copies.
• Strong analytical mindset with expertise in attribution, bidding strategies, experimentation, and performance measurement.
• Excellent communication, presentation, stakeholder management, and client relationship skills.
• Ability to manage multiple client accounts while maintaining exceptional execution quality.
• Highly organised with strong ownership, accountability, and attention to detail.
• Immediate joiners or professionals serving a short notice period will be preferred.

Additional Platform Experience

Experience with any of the following platforms will be an added advantage.

• Meta Ads
• TikTok Ads
• Amazon Ads
• LinkedIn Ads
• Pinterest Ads
• Reddit Ads
• Microsoft Advertising

This Role Is Ideal For Professionals Who

• Thrive in a fast paced agency environment.
• Enjoy working with international clients.
• Take complete ownership of campaign execution.
• Believe in data driven decision making.
• Are passionate about continuously testing, learning, and improving performance.
• Want to build expertise while working on high impact international B2C brands.

Important Eligibility

This opportunity is exclusively for professionals with agency experience managing B2C Paid Search and Performance Marketing campaigns.

Profiles primarily focused on SEO, Organic Marketing, Content Marketing, Social Media Management, B2B Lead Generation, SaaS marketing, or in house marketing will not be considered.

Google Ads expertise is the primary requirement for this position.

Interested and eligible candidates are invited to share their updated resumes at [HIDDEN TEXT].

Learn More About BigBoost AI

Website: https://bigboost.agency/

Office Location: https://share.google/cijRS5OxFISOll9JV

Skills Required
shopping , display , Google Tag Manager, Excel, google merchant center , google sheets , Youtube, Search, Google Ads