Salesforce Architect - Loyalty Management

Position : Salesforce Architect - Loyalty Management

Employment Type : Full-Time

Location : Chennai / Bangalore (Onsite)

Notice Period : Immediate Joiners Only

Mandatory : Previous MNC Experience Required

Key Responsibilities :

- Design and implement Salesforce Loyalty Management solutions aligned with business and customer engagement objectives.

- Architect scalable loyalty and customer engagement solutions using Salesforce Loyalty Management.

- Configure loyalty programs, campaigns, promotions, rewards, and member engagement initiatives.

- Develop member enrollment, lifecycle management, and loyalty administration capabilities.

- Customize loyalty experiences to meet evolving customer and business requirements.

- Integrate Salesforce Loyalty Management with Salesforce CRM, Data Cloud, Marketing Cloud, and enterprise applications.

- Develop enterprise integrations using REST APIs, MuleSoft, Platform Events, Web Services, and Event-Driven Architecture.

- Build scalable Salesforce solutions using Apex, SOQL, Platform Events, and Salesforce best practices.

- Implement customer segmentation, loyalty analytics, Customer 360, and data-driven engagement strategies.

- Ensure high data quality, governance, and seamless customer experience across loyalty platforms.

- Lead solution architecture, technical design, code reviews, and enterprise implementation activities.

- Collaborate with business, functional, and technical teams to deliver scalable Salesforce solutions.

- Provide technical leadership, mentoring, and support throughout the project lifecycle.

Required Skills & Qualifications :

- Salesforce Architecture experience with expertise in Salesforce Loyalty Management.

- Strong hands-on experience in Loyalty Programs, Member Management, Tiers & Benefits, Promotions, and Rewards Management.

- Expertise in Voucher Management, Points Accrual & Redemption, Transaction Journals, and Loyalty Rules Processing.

- Strong experience with Salesforce Loyalty Management, Salesforce CRM, Salesforce Data Cloud (Data 360), and Marketing Cloud.

- Hands-on expertise in Apex, SOQL, Platform Events, REST APIs, MuleSoft, Web Services, and Event-Driven Architecture.

- Experience integrating Salesforce platforms with enterprise applications and third-party systems.

- Strong understanding of Customer 360, customer engagement, loyalty ecosystems, customer segmentation, and loyalty analytics.

- Experience implementing enterprise-scale loyalty programs within Financial Services or customer loyalty domains.

- Excellent solution architecture, stakeholder management, problem-solving, and technical leadership skills.

Preferred Certifications :

- Salesforce Loyalty Management Accreditation/Certification.

- Salesforce Administrator Certification.

- Salesforce Platform Developer Certification.

- Salesforce Data Cloud Certification.

- Salesforce Marketing Cloud Certification.

(ref:hirist.tech)